WINTER 2021 | 11/30 + 12/1 | SANTA MONICA
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Brewbound Live Winter 2021 Agenda
Times are subject to change.
Print the agenda for Wednesday, December 01
Please note: All times US Pacific Time
- 8:00 AM9:00 AM
Breakfast & Registration
Breakfast, coffee and beverages are served from 8:00 AM to 9:00 AM PT and are included with registration. Registration and badge pick up opens for the day at 8:00 AM PT. - 9:00 AM9:40 AM
Opportunities & Obstacles: A Look at the Beer Biz Heading into 2022
Beer Institute VP of research Danelle Kosmal will share the opportunities and obstacles facing beverage producers in 2022.
Danelle Kosmal
- 9:40 AM10:10 AM
Beer Buyers Tell All: The Secrets to Selling More Beer in 2022
Whole Foods’ Mary Guiver and Buffalo Wild Wings’ Jason Murphy will share the secrets to selling more beer, seltzer, kombucha, tea, coffee etc. in the off- and on-premise channels in 2022.
Jason Murphy
- 10:10 AM10:30 AM
- 10:30 AM11:30 AM
Brewbound Pitch Slam 13 Final Round
The 13th edition of the business pitch competition is designed to encourage entrepreneurship and build awareness for startups within the beer, cider, hard seltzer, alcoholic kombucha, and canned cocktail segments. Finalists have four minutes to deliver their pitches, followed by five-minute Q&A sessions with the judges.
Ryan Lake
Veronica Vega
Mallika Monteiro
- 11:30 AM12:00 PM
Beyond ‘Beyond Beer’: Beverage Entrepreneurs in New Frontiers
Diving deeper into beyond-beyond beer offerings, Loverboy’s Kyle Cooke, JuneShine’s Greg Serrao and SUNiCE’s Wyatt Carder will share how their brands are disrupting the beer category.
Kyle Cooke
Greg Serrao
- 12:00 PM1:00 PM
Lunch, Networking, Beers & Livestream Studio
Enjoy lunch and beers with an ocean view. Lunch is included with registration and will be served poolside at the Loews Santa Monica Beach Hotel, weather permitting. The sample bar will also be open, featuring new beer and beyond products of registered attendees.
Brienne Allan
Ash Eliot
Jen Blair
Ren Navarro
Donn Bichsel Jr.
- 1:00 PM1:35 PM
Breaking Down the Beer Industry's Evolving Spheres of Influence
J.B. Shireman of Arlington Capital will break down the industry’s evolving spheres of influence. - 1:35 PM2:00 PM
Built to Sell: SLO Brew's Incubator Strategy
Following the sale of the Cali Squeeze brand of fruited beers and hard seltzers, SLO Brew founders Hamish Marshall and Rodney Cegelski will detail their incubator strategy.
Hamish Marshall
Rodney Cegelski
- 2:00 PM2:25 PM
How Foxtrot is Disrupting the C-Store Space
Diving deeper into the convenience channel, Foxtrot co-founder and CEO Mike LaVitola will share how bev-alc products fit into the fast-expanding c-store’s platform, which includes 30-minute delivery. - 2:25 PM2:35 PM
Networking Break
- 2:35 PM3:05 PM
Straight Shooting: What Wholesalers Wish Suppliers Knew
Sinead Carey (Wine Warehouse), Terry Cekola (Elite Brands of Colorado) and Laura Markstein (Markstein Sales Co.) will share the things they wish suppliers knew about working with distributors and offer their middle-tier perspectives.
Terry Cekola
- 3:05 PM3:30 PM
How Athletic Brewing Broke The Stigma of Non-Alcoholic Beer
Bill Shufelt, co-founder and CEO of Athletic Brewing, will share how the fast-rising non-alcoholic craft beer brand has broken the stigma of non-alcoholic beer and made it cool. - 3:30 PM3:45 PM
Brewbound Pitch Slam 13 Winner Announcement
- 3:45 PM5:00 PM
Wrap Party Presented by Beer Institute
Enjoy beers provided by AB InBev and continue your networking!
Venue: Loews Santa Monica Beach Hotel - Venice Salon (4th Floor)
** All registered attendees of Brewbound Live Winter 2021 are invited to attend. An event badge and valid ID is required for admittance. **
