Beyond ‘Beyond Beer’: Beverage Entrepreneurs in New Frontiers

Speaker 1 [00:11] We are gonna transition now, um, as we've heard several times over today and yesterday, Hard seltzer is not dead, but it has evolved and it's shaped in emerging 4th category, and this Beyond Beer space, as some people call it, is packed with hard teas, lemonades, hard kombucha, an array of RTDs, um, as Danny Brager said yesterday, nearly half of all Bev Elk buyers are currently buying one of these products. But the space is rapidly evolving and growing and morphing past this Beyond Beer label it's been given, and I'd like to welcome some cool panelists up onto the stage that…