Built to Sell: SLO Brew's Incubator Strategy

Built to Sell: SLO Brew's Incubator Strategy
Following the sale of the Cali Squeeze brand of fruited beers and hard seltzers, SLO Brew founders Hamish Marshall and Rodney Cegelski will detail their incubator strategy.

Featuring:

Hamish Marshall, Co-Founder, SLO Brew
Rodney Cegelski, Co-Founder, SLO Brew

Transcript

Speaker 1 [00:11] SLO Brew began its life as a brew pub on California's Central Coast in 1988, eventually expanding into distribution and gaining national acclaim as the 2001 Brew Pub of the Year at GABF, but it's lived many, many lives since then. Uh, in addition to, uh, this year, the company made headlines when it sold its Cali Squeeze brand of fruited beers and hard seltzers to Firestone Walker. So here to talk all about the company's journey from brew pub to brand incubator are Hamish Marshall and Rodney Cegelski. You'll be drinking. What will I be drinking? Oh my God, what a day. I'm…

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