Brewbound Live Winter 2021 — Agenda

Nov. 30 + Dec. 1, 2021

Pacific Time

WEDNESDAY, DECEMBER 1, 2021

  1. 8:00 AM – 9:00 AM

    Breakfast & Registration

    Breakfast, coffee and beverages are served from 8:00 AM to 9:00 AM PT and are included with registration. Registration and badge pick up opens for the day at 8:00 AM PT. 
  2. 9:00 AM – 9:40 AM

    Opportunities & Obstacles: A Look at the Beer Biz Heading into 2022

    Beer Institute VP of research Danelle Kosmal will share the opportunities and obstacles facing beverage producers in 2022.
    • Danelle Kosmal, Vice President of Research (Beer Institute)
  3. 9:40 AM – 10:10 AM

    Beer Buyers Tell All: The Secrets to Selling More Beer in 2022

    Whole Foods’ Mary Guiver and Buffalo Wild Wings’ Jason Murphy will share the secrets to selling more beer, seltzer, kombucha, tea, coffee etc. in the off- and on-premise channels in 2022.
    • Mary Guiver, Global Principle Category Merchant Beer & Spirits (Whole Foods)
    • Jason Murphy, Beverage Product & Program Innovation Manager (Buffalo Wild Wings)
  4. 10:10 AM – 10:30 AM

    Networking Break & Livestream Studio

    • Craig Bowers, Co-Founder (People's Republic of South Central)
  5. 10:30 AM – 11:30 AM

    Brewbound Pitch Slam 13 Final Round

    The 13th edition of the business pitch competition is designed to encourage entrepreneurship and build awareness for startups within the beer, cider, hard seltzer, alcoholic kombucha, and canned cocktail segments. Finalists have four minutes to deliver their pitches, followed by five-minute Q&A sessions with the judges.

    • Ryan Lake, Director (Arlington Capital Advisors)
    • Veronica Vega, Director of Product Development (Deschutes Brewery)
    • Mallika Monteiro, EVP, Chief Growth, Strategy & Digital Officer (Constellation Brands)
    • Laura Markstein, President (Markstein Sales Company)
  6. 11:30 AM – 12:00 PM

    Beyond ‘Beyond Beer’: Beverage Entrepreneurs in New Frontiers

    Diving deeper into beyond-beyond beer offerings, Loverboy’s Kyle Cooke, JuneShine’s Greg Serrao and SUNiCE’s Wyatt Carder will share how their brands are disrupting the beer category.
    • Kyle Cooke, CEO & Founder (Loverboy)
    • Wyatt Carder, Co-founder (SUNiCE)
    • Greg Serrao, Co-Founder and CEO (JuneShine)
  7. 12:00 PM – 1:00 PM

    Lunch, Networking, Beers & Livestream Studio

    Enjoy lunch and beers with an ocean view. Lunch is included with registration and will be served poolside at the Loews Santa Monica Beach Hotel, weather permitting. The sample bar will also be open, featuring new beer and beyond products of registered attendees. 
    • Brienne Allan, Co-Founder (Brave Noise)
    • Ash Eliot, Co-Founder (Brave Noise)
    • Jen Blair, Partner (Brave Noise)
    • Ren Navarro, Partner (Brave Noise)
    • Donn Bichsel Jr., Founder (3 Tier Beverages)
  8. 1:00 PM – 1:35 PM

    Breaking Down the Beer Industry's Evolving Spheres of Influence

    J.B. Shireman of Arlington Capital will break down the industry’s evolving spheres of influence.
    • JB Shireman, Director (Arlington Capital Advisors)
  9. 1:35 PM – 2:00 PM

    Built to Sell: SLO Brew's Incubator Strategy

    Following the sale of the Cali Squeeze brand of fruited beers and hard seltzers, SLO Brew founders Hamish Marshall and Rodney Cegelski will detail their incubator strategy.
    • Hamish Marshall, Co-Founder (SLO Brew)
    • Rodney Cegelski, Co-Founder (SLO Brew)
  10. 2:00 PM – 2:25 PM

    How Foxtrot is Disrupting the C-Store Space

    Diving deeper into the convenience channel, Foxtrot co-founder and CEO Mike LaVitola will share how bev-alc products fit into the fast-expanding c-store’s platform, which includes 30-minute delivery.
    • Mike LaVitola, CEO and co-founder (Foxtrot)
  11. 2:25 PM – 2:35 PM

    Networking Break

  12. 2:35 PM – 3:05 PM

    Straight Shooting: What Wholesalers Wish Suppliers Knew

    Sinead Carey (Wine Warehouse), Terry Cekola (Elite Brands of Colorado) and Laura Markstein (Markstein Sales Co.) will share the things they wish suppliers knew about working with distributors and offer their middle-tier perspectives.
    • Terry Cekola, President (Elite Brands of Colorado)
    • Laura Markstein, President (Markstein Sales Company)
    • Sinead Carey, Director of Sales, Beer and Speciality Beverage (Wine Warehouse)
  13. 3:05 PM – 3:30 PM

    How Athletic Brewing Broke The Stigma of Non-Alcoholic Beer

    Bill Shufelt, co-founder and CEO of Athletic Brewing, will share how the fast-rising non-alcoholic craft beer brand has broken the stigma of non-alcoholic beer and made it cool.
    • Bill Shufelt, Co-Founder & CEO (Athletic Brewing Company)
  14. 3:30 PM – 3:45 PM

    Brewbound Pitch Slam 13 Winner Announcement

  15. 3:45 PM – 5:00 PM

    Wrap Party Presented by Beer Institute

    Enjoy beers provided by AB InBev and continue your networking!
    Venue: Loews Santa Monica Beach Hotel - Venice Salon (4th Floor)
    ** All registered attendees of Brewbound Live Winter 2021 are invited to attend. An event badge and valid ID is required for admittance. **

Please note that event agendas are subject to change.