WINTER 2021 | 11/30 + 12/1 | SANTA MONICA
Brewbound Live Winter 2021 Speaker Lineup
On November 30th and December 1st, the beer industry will gather to touch base, share energy and impart advice. The event mixes high-profile speakers and informative panels with special networking opportunities. Brewbound will maintain our mission to offer the community the opportunities it needs to build together, to learn together, and to succeed together.
We are honored to have trailblazers, trendsetters and rising stars join us on stage. They speak at Brewbound Live because they’re focused on the future of the beer industry. Our on-stage content is specifically designed with founders, C-level executives, and decision-makers in mind.
Veronica Vega
Director of Product Development, Deschutes Brewery
Danelle Kosmal
Vice President of Research, Beer Institute
Liz Paquette
Director of Brand, Drizly
Steve Fechheimer
CEO, New Belgium
Carrie Yunker
Executive Vice President, Bell's Brewery
Mallika Monteiro
EVP, Chief Growth, Strategy & Digital Officer, Constellation Brands
David Macon
Chief Sales Officer, Firestone Walker
Dustin Hinz
CMO, Firestone Walker
Hamish Marshall
Co-Founder, SLO Brew
Jason Murphy
Beverage Product & Program Innovation Manager, Buffalo Wild Wings
Rodney Cegelski
Co-Founder, SLO Brew
Betsy Lay
Co-Founder, Lady Justice Brewing Company
Jeana Harrington
CEO, Mighty Swell
Ryan Lake
Director, Arlington Capital Advisors
Sean Mossman
President, Sonic Hard Seltzer (Coop Ale Works)
Kyle Cooke
CEO & Founder, Loverboy
Josh Landan
Founder, Ashland Hard Seltzer
Bryant Goulding
Co-Founder, Rhinegeist
Terry Cekola
President, Elite Brands of Colorado
Vikram Nayar
Co-Founder, Two Robbers Hard Seltzer
Greg Serrao
Co-Founder and CEO, JuneShine
Jess Infante
Managing Editor, Brewbound
Sean Ro
Co-Founder, Lunar Hard Seltzer
Zoe Licata
Reporter, Brewbound
Brewbound Live Winter 2021 Sponsors
Beer Analysis and Advice Plus the Partners to Make it Happen
Brewbound Live’s two-day program looks to the coming year with presentations and discussions with key industry leaders on innovation, investment, retailing, and the key opportunities and trends that will enable growth within the beer business and beyond.
Print the agenda for Wednesday, December 01
Please note: All times US Pacific Time
- 8:00 AM9:00 AM
Breakfast & Registration
Breakfast, coffee and beverages are served from 8:00 AM to 9:00 AM PT and are included with registration. Registration and badge pick up opens for the day at 8:00 AM PT. - 9:00 AM9:40 AM
Opportunities & Obstacles: A Look at the Beer Biz Heading into 2022
Beer Institute VP of research Danelle Kosmal will share the opportunities and obstacles facing beverage producers in 2022.- Danelle Kosmal
- 9:40 AM10:10 AM
Beer Buyers Tell All: The Secrets to Selling More Beer in 2022
Whole Foods’ Mary Guiver and Buffalo Wild Wings’ Jason Murphy will share the secrets to selling more beer, seltzer, kombucha, tea, coffee etc. in the off- and on-premise channels in 2022.- Jason Murphy
- 10:10 AM10:30 AM
- 10:30 AM11:30 AM
Brewbound Pitch Slam 13 Final Round
The 13th edition of the business pitch competition is designed to encourage entrepreneurship and build awareness for startups within the beer, cider, hard seltzer, alcoholic kombucha, and canned cocktail segments. Finalists have four minutes to deliver their pitches, followed by five-minute Q&A sessions with the judges.
- Ryan Lake
- Veronica Vega
- Mallika Monteiro
- 11:30 AM12:00 PM
Beyond ‘Beyond Beer’: Beverage Entrepreneurs in New Frontiers
Diving deeper into beyond-beyond beer offerings, Loverboy’s Kyle Cooke, JuneShine’s Greg Serrao and SUNiCE’s Wyatt Carder will share how their brands are disrupting the beer category.- Kyle Cooke
- Greg Serrao
- 12:00 PM1:00 PM
Lunch, Networking, Beers & Livestream Studio
Enjoy lunch and beers with an ocean view. Lunch is included with registration and will be served poolside at the Loews Santa Monica Beach Hotel, weather permitting. The sample bar will also be open, featuring new beer and beyond products of registered attendees.
Brienne Allan
Ash Eliot
Jen Blair
Ren Navarro
Donn Bichsel Jr.
- 1:00 PM1:35 PM
Breaking Down the Beer Industry's Evolving Spheres of Influence
J.B. Shireman of Arlington Capital will break down the industry’s evolving spheres of influence. - 1:35 PM2:00 PM
Built to Sell: SLO Brew's Incubator Strategy
Following the sale of the Cali Squeeze brand of fruited beers and hard seltzers, SLO Brew founders Hamish Marshall and Rodney Cegelski will detail their incubator strategy.- Hamish Marshall
- Rodney Cegelski
- 2:00 PM2:25 PM
How Foxtrot is Disrupting the C-Store Space
Diving deeper into the convenience channel, Foxtrot co-founder and CEO Mike LaVitola will share how bev-alc products fit into the fast-expanding c-store’s platform, which includes 30-minute delivery. - 2:25 PM2:35 PM
Networking Break
- 2:35 PM3:05 PM
Straight Shooting: What Wholesalers Wish Suppliers Knew
Sinead Carey (Wine Warehouse), Terry Cekola (Elite Brands of Colorado) and Laura Markstein (Markstein Sales Co.) will share the things they wish suppliers knew about working with distributors and offer their middle-tier perspectives.- Terry Cekola
- 3:05 PM3:30 PM
How Athletic Brewing Broke The Stigma of Non-Alcoholic Beer
Bill Shufelt, co-founder and CEO of Athletic Brewing, will share how the fast-rising non-alcoholic craft beer brand has broken the stigma of non-alcoholic beer and made it cool. - 3:30 PM3:45 PM
Brewbound Pitch Slam 13 Winner Announcement
- 3:45 PM5:00 PM
Wrap Party Presented by Beer Institute
Enjoy beers provided by AB InBev and continue your networking!
Venue: Loews Santa Monica Beach Hotel - Venice Salon (4th Floor)
** All registered attendees of Brewbound Live Winter 2021 are invited to attend. An event badge and valid ID is required for admittance. **
Reconnect, In Real Life. Meet with Brewery Leaders in Santa Monica.
We’re back to in-person networking, and Brewbound Live features a variety of safe experiences for attendees. The two-day event takes place at the Loews Santa Monica Beach Hotel, which is an open air hotel with a variety of outdoor spaces. We will be taking advantage of the SoCal weather, views of the Santa Monica Pier and magnificent sunsets. Lunch and networking breaks will take place outside by the pool, weather permitting.
For registered attendees, discounted rooms are available first come, first served. All past room blocks have sold out. Register today to reserve your room.
These Beer & Beyond Companies Are Registered for Brewbound Live
You Have Questions. We Have Answers.
COVID-19 Policy
In the interest of making our events as safe as possible for both attendees and staff, we will be implementing enhanced safety protocols similar to other industry events, professional and college sporting events and restaurant practices.
