How Russian River Made Pliny the Younger An Experience

Dec. 11, 2024 at 1:48 PM

To play this video, purchase a Brewbound subscription or Login.

How do you create a memorable event that will keep customers coming back? As creating meaningful experiences has become a bigger part of connecting to modern consumers, Russian River co-owner Natalie Cilurzo explores what’s worked and what hasn’t for the California brewery. She’ll share how the event has evolved throughout the years, how it’s connected Russian River’s fans in unexpected ways and what keeps their loyal customers coming back each year.