Beer Industry News, Insights, Jobs, & Events

August started with accelerated year-over-year (YoY) bev-alc losses, according to the latest weekly scans report from market research firm NIQ.

Does every beer need a non-alcoholic analog? The Brewbound team discusses on the latest episode of the Brewbound Podcast as Molson Coors prepares to launch an NA version of Leinenkugel’s Summer Shandy.

Check out news items initially reported in the Brewbound Insider Newsletter August 17-19, including headlines from Ardagh, Source Brewing, Andrews Distributing and more.

Halloween’s Michael Myers is joining New Belgium’s skeleton mascot on cans of Slasher IPA. Meanwhile, Scream’s Ghost Face killer is lurking on Boston Beer Company’s Angry Orchard. And Neshaminy Creek is bringing its own Slasher Sampler mix pack to the party.

Mission Craft Cocktails’ Pickle-Rita, a gag that was supposed to die on April Fools’ Day, is headed to grocery stores in September.

Health and wellness trends have taken the brunt of the blame for why consumers are drinking less alcohol, but financial strain may just as big of a factor, particularly in the on-premise, according to a new report from NIQ, citing CGA data.

Diageo CEO Sir Dave Lewis has refused to share publicly the number of jobs the company is cutting as part of its ongoing $1 billion restructuring effort. However, the company’s annual report released Tuesday revealed Diageo cut its workforce by more than 6% in its 2026 fiscal year.

TailGate Brewery is beating the odds amid a stubbornly down period for craft beer. TailGate’s distribution business – which it bolsters with nine taprooms in Tennessee – has increased 40% year-over-year (YoY) in the first half of 2026, the Nashville-based brewery shared in a recent press release.

The story of craft in 2026 has followed the increasingly repetitive plotlines of the last couple years: Volume is down a mid-single digit at the midway point, scans haven’t been encouraging and craft is on distributors’ cut lists. While the public-facing numbers aren’t encouraging, the vibe around craft is different in 2026.

YOSHI Matcha Liqueur is moving from a two-state test market to national distribution in under a year, testing its thesis that the popularity of espresso martinis and matcha prove there’s demand for green tea-laced cocktails.

The back half of the summer has kicked off with hot weather, but cold bev-alc sales, according to the latest weekly off-premise scans report from market research firm Circana.

Sazerac has signed a binding agreement to acquire Au Vodka, a top-selling ready-to-drink (RTD) canned vodka brand in the UK. The deal continues the Fireball owner’s two-year buying spree and marks its largest push yet into the UK market.

BevNET CPG Media announced today that Bryce McDonald has returned as vice president of sales. He will lead the sales organization and work with partners to develop programs across the company’s media, events, insights and professional resources.

Check out news items initially reported in the Brewbound Insider Newsletter August 13-14, including headlines from Hi-Wire, Appalachian Mountain Brewery, Garage Beer or more.