Beer Industry News, Insights, Jobs, & Events

Dive Into Innovation With BevNET CPG Media’s Interactive Launch Explorer

Dive Into Innovation With BevNET CPG Media’s Interactive Launch Explorer

Welcome to BevNET CPG Media’s exclusive insights package, a unique blend of tools and reported analysis designed to give the BevNET, Nosh, and Brewbound audiences the tools they need to understand the current marketplace, assess competitive opportunities and identify key areas of growth in the retail and product environment.

High-Light: Chicago Ad Agency Launches Retro Light Beer-Styled THC Drink

High-Light: Chicago Ad Agency Launches Retro Light Beer-Styled THC Drink

One of the ad industry’s most lauded firms is jumping into beverages with a low-dose THC drink modeled after classic American beer. Herb Light is billed as a “crushable super-low-dose light beer-styled brew” with just 1 mg THC per 12 oz. can. “Big taste, little high” is the tagline.

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Great Lakes Buoys Portfolio with RTD Collab, THC-Infused Float Shoppe and Mid-Strength Light Lager

Great Lakes Buoys Portfolio with RTD Collab, THC-Infused Float Shoppe and Mid-Strength Light Lager

As it bolsters its core seasonal craft beer lineup with occasion-driven variety packs, 38-year-old Great Lakes Brewing Company (GLBC) also has several irons in the beyond-beer fire. Earlier this month, Great Lakes announced the launch of aSplash, a ready-to-drink (RTD) canned cocktail produced in collaboration with Columbus, Ohio-based Watershed Distillery, the Buckeye State’s largest craft spirits producer.

Insider’s Week in Beer: The War on Vertical Drinking

Insider’s Week in Beer: The War on Vertical Drinking

has suddenly become a very hot topic across the pond in London, arguably the ground zero of said activity outdoors at the pubs. The Westminster City Council is looking to cut down on the vibrant outdoor drinking culture in London, particularly in Soho, which expands significantly when the sun is finally out in London for more than 6 hours a day in the summertime.