Beer Industry News, Insights, Jobs, & Events

Breakthru Beverage Group has undergone a “strategic review” of the company’s “overall business,” according to a memo sent to employees by CEO Tom Bené on Tuesday, leading to layoffs of approximately 500 people, sources confirmed to Brewbound.

Boston Beer Company’s top executives are receiving 3% raises, plus bonuses for 2025 performance, according to an 8-K filed Tuesday with the U.S. Securities and Exchanges Commission. Those bonuses are on the lower end of the 3% to 8% bonus range allocated by Boston Beer at the start of 2025.

Barrel House Z ceased operations earlier this month after nine years, the Weymouth, Massachusetts-based craft brewery announced last week.

Tilray Brands has signed a multi-year licensing deal with the Carlsberg Group to produce, market, sell and distribute the Danish brewer’s portfolio – including Carlsberg, Carlsberg Elephant, Kronenbourg 1664 and Kronenbourg 1664 Blanc – in the U.S. The partnership has an initial five-year term, beginning January 1, 2027.

In 2025, Jiant told Brewbound that it wanted to be hard tea’s Olipop – a flavor-forward, ingredient-focused functional brand that connected with new and lapsed drinkers in the category.

Surfside, the spirits-based iced tea category leader, is launching four new flavors as the brand continues its rise from a Northeast favorite to national ready-to-drink (RTD) powerhouse.

The future of hemp beverages remains in flux as potential legislative bills circulate on Capitol Hill, but for suppliers and distributors in the space, keeping up with demand has been business as usual. Almost.

The Q1 2026 Supply Chain Snapshot dives into the critical inputs shaping beverage production – grains, hops, glass, sweeteners, packaging, and freight – highlighting where supply is abundant, where pricing remains stubbornly high, and where policy or geopolitical shifts could quickly alter the equation.

Distributors expect beer to be a smaller part of their portfolios in the next five years, according to the National Beer Wholesalers Association’s (NBWA) fall survey of 161 distributors.

Super Bowl LX bev-alc sales failed to surpass 2025 levels, but the trends aren’t as bad as they may seem on the surface, Circana EVP of BevAl Scott Scanlon reported with the latest off-premise scans.

The former vice president of human resources at Bardstown Bourbon Company has filed a whistleblower lawsuit alleging discrimination, retaliation and broader workplace misconduct at the prominent Kentucky-based whiskey producer.

The latest joining of craft brewing forces occurred in Bend, Oregon last week, with the creation of the Oregon Beverage Collective (OBC).

Scottish craft brewery BrewDog is exploring a sale, Sky News reported over the weekend. The craft brewery’s board has reportedly hired restructuring firm AlixPartners to gauge interest from prospective buyers “with a quickfire deadline for indicative offers.”

Domestic shipments declined 5.9% in 2025, a loss of more than 8.68 million barrels of beer, according to domestic tax paid shipment data shared by the Beer Institute (BI) Friday.