Beer Industry News, Insights, Jobs, & Events

Athletic Brewing Adds Dak Prescott and Drake Maye as ‘Athlete-Owners’

Athletic Brewing Adds Dak Prescott and Drake Maye as ‘Athlete-Owners’

Athletic Brewing Company is adding two QB1s to its roster as “athlete-owners” as the NFL season kicks off tonight. New England Patriots quarterback Drake Maye and Dallas Cowboys quarterback Dak Prescott struck multi-year partnerships with the dedicated non-alcoholic beer maker and stakes in the business.

Whole Foods’ Mary Guiver Departs Retailer’s Bev-Alc Team

Whole Foods’ Mary Guiver Departs Retailer’s Bev-Alc Team

Brewers seeking to land their offerings on Amazon-owned Whole Foods Market shelves need to update their contact lists. Senior category manager Mary Guiver has departed Whole Foods’ beverage-alcohol merchant team for the company’s produce team, she announced on LinkedIn.

Insider’s Week in Beer: 🙌 It’s Inflatable Beer Hall Season!

Insider’s Week in Beer: 🙌 It’s Inflatable Beer Hall Season!

Well, summer’s over this weekend … so it’s time to tell the kids to get their trampoline out of the yard so dad can put up his inflatable beer hall. Or, at least it’s that time for the handful of very lucky folks (and their very unlucky spouses) who were able to get their hands on one of these sweet new additions to their front lawn decor from the folks at SAM ADAMS for the low, low price of $199 before they sold out.