Beer Industry News, Insights, Jobs, & Events

This report examines the underlying trends shaping beverage performance through the first half of 2026, including category growth, market share shifts, channel performance, and product innovation.

The end of Deschutes Brewery’s partnership with Costco may have come as a surprise to the general public, but the Bend, Oregon-headquartered craft brewery and its key partners were planning for this “off-ramp moment,” CEO Peter Skrbek told Brewbound.

Philadelphia-based Top Dog Cocktails is putting $1.3 million behind a new joint venture with St. Croix-based Flamboyant Water to launch a four-flavor rum ready-to-drink (RTD) line across the Caribbean and select U.S. markets this fall.

Beverage-alcohol off-premise dollar sales plunged back into red in the week ending June 28, according to the latest weekly report from market research firm Circana.

The bev-alc industry is experiencing a bit of déjà vu heading into the second half of 2026, despite the year’s hot start, according to the latest monthly report from Bump Williams Consulting (BWC).

Soccer fans aren’t just upping their bev-alc intake this summer – they’re increasing how early in the week (and the day) they’re going out for a beverage, according to the latest report from on-premise insights firm BeerBoard.

Deschutes Brewery’s co-branded Kirkland Signature beers with Costco are being discontinued and expected to be out of the market later this year, according to a July 1 note to distributors from Peter Skrbek, CEO of the Bend, Oregon-headquartered craft brewery.

While U.K. football fans may have been cheering loudly at the amazing Harry Kane 2-goal performance in the ENGLAND vs. DR CONGO match this week, chances are U.K. pub owners were cheering louder.

Allagash Launches Naturally Occurring Ad Campaign; Ballast Point Closes San Francisco Taproom; Battle of the Alcohol Bases: Can Consumers Tell the Difference?; Stock Watch at Halfway Point of 2026; Holidaily’s Sunny New Look

Trends improved for only five of the beer category’s 25 largest vendors between the year-to-date (YTD) and latest four-week (L4W) periods ending June 14, according to market research firm Circana.

Beer is still the top choice for Fourth of July parties, but spirits are gaining in purchase intent, according to data and insights firm Numerator.

Cristian Molina built the flavors for Hugo’s Cocktails with the premise that his 20 years of bartending put him more in touch with trends than a focus group. 

Days ahead of the Fourth of July holiday, the Brewbound team catches up on beer prices – at home and across the pond – and how Independence Day is stacking up as a heat wave sets in for much of the country.

Despite positive bev-alc trends reported earlier this week, the industry remains deeply in the red in NIQ-tracked off-premise channels as liquor sales continue to drag, according to the latest weekly report from the market research firm.