Keys to Winning in C-Stores, with Extra Mile and Bump Williams Consulting

The convenience channel is one of the bright spots for beverage-alcohol in 2023, with c-store beer category sales outpacing other channels. Michelle Abdollah, category manager of alcoholic beverages for Extra Mile Convenience Stores, and David Williams, Bump Williams Consulting’s VP of analytics and insights,share c-store data insights and trends, along with strategies for winning in the channel.

Transcript

Speaker 1 [00:12] The convenience Channel is one of the few bright spots for the beer industry these days. For the 1st 10 months of the year, beer category dollar sales are up 5.3% in the Channel, and almost all segments are in the black. But for so many reasons we're about to discuss, sea stores are not for the faint of heart. So, here to tell us everything you need to know about selling beer in the comedian's Channel are Michelle Abdullah, Category manager of Alcoholic beverages for Extra Mile. You've been hearing her drop wisdom today and yesterday as one of our fantastic Pitch Slam judges,…

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