Nombase Podcast: Private Label, Public Conversation - Secrets From an Expert

Nov. 27, 2023 at 2:39 PM

Kim Greenfeld, former private label buyer for Whole Foods Market and Trader Joes, joins us to give a behind the scenes look into how to win at the private label game. Find out what kind of innovation gets a buyer's attention, how to protect brand equity, and which categories and products present the most opportunity.