Nombase Podcast: Genius CPG Number Crunching - Maximize Sales Data for Smart Decisions

Oct. 26, 2023 at 4:02 PM

As much as we'd like one, there's no crystal ball in CPG to help with brand & category positioning, sales strategy, and smart innovation.  Steve Wangler of Good Crisp has the next best thing - years of experience building sales analytics programs that make it easier to find the most viable path forward.  Steve talks through the data points available to CPG brands, what's worth paying for, the value you can extract, flaws to watch out for, and how to put it all into action.

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