Brian Fried serves as Region Vice President for Sunset Distributing Company (SDC), a division of the Hand Family Companies—one of the largest family-owned beverage distributors in the U.S. With a legacy dating back to 1949, the Hand Family Companies now operate across four states, employ over 1,000 people, and distribute more than 50 million cases of beer, spirits, and non-alcoholic beverages annually.
With more than 30 years of experience in the beverage industry, Brian has held leadership roles across both wholesaler and supplier organizations, including Miller Brewing Company, Heineken USA, and Beam Suntory. His expertise spans business planning, organizational development, and strategic leadership, making him a respected voice in the evolving beverage marketplace.
