Brewbound Live Agenda

Print the agenda for Thursday, December 11

Please note: All times US Pacific Time

• 8:00 AM-9:30 AM

  Breakfast & Registration

  Location: Promenade Ballroom - Lobby Level
  Breakfast, coffee and beverages are served from 8:00 AM to 9:30 AM PT and are included with registration. Registration and badge pick up opens for the day at 8:00 AM PT.
• 9:00 AM-12:00 PM

  1:1 Meetings

  Location: Outdoor Sinder Lounge - Lobby Level
  Prior registration is required and meeting times are sent individually. Please check in at the One-to-One Help Desk before to heading to your meeting room. Meetings will be 10 minutes each and the complete schedule is posted at the Help Desk.

  • Samantha Fletcher, Senior Category Merchant, Adult Beverage, Whole Foods Market
  • Kevin Day, Director of Trade Development - Beer, Breakthru Beverage
  • Sinead Carey, Director of Beer, Breakthru Beverage
  • Peter Heimark, President, Heimark Distributing LLC
  • Michael Blumfield, Region Vice President, Sunset Distributing Company
  • Anthony Trento, Senior Director Sales and Marketing, Sunset Distribution Co.
  • Elise Horwitz, Director of Brands and Marketing, Sunset Distribution Co.
• 9:00 AM-9:30 AM

  Solving Craft Beer's Fun Crisis

  Location: California Ballroom - Lobby Level
  How can craft brewers bring the fun back? New Belgium CMO Rebecca Dye Yonushonis will share the ways the brewery is attempting to solve the industry’s fun crisis, what the company has learned about shopping patterns and why a one-size-fits-all approach to beer’s top channels doesn’t work in 2025.

  • Rebecca Dye Yonushonis, CMO, New Belgium Brewing

  Watch Video

• 9:30 AM-10:00 AM

  Growth is Out There: What's Catching Consumers' (and Investors') Attention

  Location: California Ballroom - Lobby Level

  • Geng Wang, Co-Founder, Nectar
  • Rich Pascucci Jr., Owner, Black Apple Group
  • Tate Huffard, Founder & CEO, Best Day Brewing
  • Mike Mihaly, Co-Founder & President, Seaborn Cocktails

  Watch Video

• 10:00 AM-10:35 AM

  Beyond Generational Generalities: What's Really Happening with Gen Z

  Location: California Ballroom - Lobby Level

  • Bourcard Nesin, Analyst – Beverages, Rabobank

  Watch Video

• 10:35 AM-11:10 AM

  Networking & Livestream Break

• 11:10 AM-11:45 AM

  Stand Out in the Crowd: How to Win in Modern Retail

  Location: California Ballroom - Lobby Level

  • Dave Williams, President, BUMP Williams Consulting
  • Jesse Ferber, Chief Strategy Officer, Columbia Distributing
  • JR Hand, President and CEO, Hand Family Companies

  Watch Video

• 11:45 AM-12:15 PM

  We Have Drinkers at Home: Owning Your Local Market

  Location: California Ballroom - Lobby Level

  • Rudy Kellner, Co-Founder & CEO, pFriem Family Brewers
  • Mike LaRosa, Owner/Brewer, New Trail Brewing

  Watch Video

• 12:15 PM-12:25 PM

  Brewbound Live Pitch Slam Winner Announcement

  Location: California Ballroom - Lobby Level

  Watch Video