DECEMBER 10 + 11 | MARINA DEL REY, CA
The hotel room block is open! Register now for access.

Set Up Your Brewery For Success

This December 10 + 11 the beer and beverage-alcohol industry will come together in Marina del Rey to collaborate, make connections, and forge lasting relationships. The event mixes high-profile speakers and informative panels with sampling and networking opportunities. 

Brewbound Live’s two-day program boils down all aspects of the beer business so you can keep up (and stay ahead) between batches. Take a deep dive into innovation, investment, retailing, and the key opportunities and trends that will enable growth within the beer business and beyond.

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Brewbound Live 2025 Speakers

Stay tuned for more announcements!

  • Sophia D'Angelo,  Founder & CEO, Boston Experiential Group - Brewbound Live Winter 2025

    Sophia D'Angelo

    Founder & CEO, Boston Experiential Group

    Sophia D'Angelo,  Founder & CEO, Boston Experiential Group - Brewbound Live Winter 2025

    Sophia D'Angelo

    Founder & CEO, Boston Experiential Group

    Sophia D’Angelo is the founder of Boston Experiential Group, a Boston based experiential agency specializing in high-impact brand storytelling through immersive consumer experiences. With over 15 years in the experiential marketing space, she has led strategic activations for top beverage brands including Boston Beer Company, EIGHT Brewing, Night Shift, Loverboy, Flor de Caña, Edrington and more. Sophia is known for translating brand positioning into dynamic, on-the-ground moments—from national sampling tours to large-format festival footprints—that drive trial, boost share of voice, and deepen consumer affinity. Her expertise lies at the intersection of cultural insight, retail readiness, and full-funnel engagement.

  • Kaleigh Theriault, Director Bev-Alc Thought Leadership, NIQ - Brewbound Live Winter 2025

    Kaleigh Theriault

    Director Bev-Alc Thought Leadership, NIQ

    Kaleigh Theriault, Director Bev-Alc Thought Leadership, NIQ - Brewbound Live Winter 2025

    Kaleigh Theriault

    Director Bev-Alc Thought Leadership, NIQ

    Kaleigh has 9 years of NIQ experience and considerable background working with clients in multiple categories. She has been involved with the Beverage Alcohol category for the last five years working on Thought Leadership, industry insights, and client specific business questions and projects. Kaleigh brings a unique skillset of analytic capabilities, as well as commercial selling story creation, and has significant background in bringing consumer insights to the forefront in support of sales trends. She has been pivotal in the NIQ strategy and tactics for Beverage Alcohol as the industry changes and develops.

  • Andrew Hummel, Director Bev-Alc Vertical, CGA - Brewbound Live Winter 2025

    Andrew Hummel

    Director Bev-Alc Vertical, CGA

    Andrew Hummel, Director Bev-Alc Vertical, CGA - Brewbound Live Winter 2025

    Andrew Hummel

    Director Bev-Alc Vertical, CGA

    Andrew Hummel is Director for CGA by NIQ and is responsible for driving the success of US supplier, distributor, and retail partners within the on-premise channel. Andrew joined CGA by NIQ in 2021, bringing 10+ years of comprehensive BevAl three-tier system experience and valuable CPG industry knowledge to the NIQ On-Premise team. He began his career journey as a pricing analyst for a large US grocer before seeking a hands-on role at a Chicago craft brewery. Subsequently, he gained exposure to chain and independent on-premise operators through his role at a leading BevAl distributor where he became well versed in industry data. His deep understanding of BevAl/CPG, and passion for brands, helps clients develop and execute actionable strategies from NIQ’s market insights. Andrew attended Indiana University – Kelley School of Business Honors Program and currently lives in Chicago, IL.

  • Rosalie Kennedy, Director of Marketing, Athletic Brewing - Brewbound Live Winter 2025

    Rosalie Kennedy

    Director of Marketing, Athletic Brewing

    Rosalie Kennedy, Director of Marketing, Athletic Brewing - Brewbound Live Winter 2025

    Rosalie Kennedy

    Director of Marketing, Athletic Brewing

    Rosalie Kennedy is the Director of Marketing at Athletic Brewing Company, where she leads the company's strategic initiatives. Her industry-leading work has shaped Athletic’s leading brand presence and helped define the modern non-alcoholic beer category. With a background in brand management, Rosalie previously honed her expertise at Boston Beer Company, where she played a pivotal role in shaping the brand strategy for Angry Orchard Hard Cider, which became the country's No. 1 hard cider and drove the overall cider segment. Her career also includes notable agency experience in New York City, where she coordinated high-profile campaigns for Heineken USA's portfolio of brands. Outside of the office, Rosalie is actively involved in her community and has volunteered her time to small business growth initiatives. She is also a certified yoga instructor and a proud mom. She graduated with a double major in marketing and psychology from McGill University in Montreal, Canada.

  • Sam Hendler, Co-Founder & CEO, Hendler Family Brewing Company - Brewbound Live Winter 2025

    Sam Hendler

    Co-Founder & CEO, Hendler Family Brewing Company

    Sam Hendler, Co-Founder & CEO, Hendler Family Brewing Company - Brewbound Live Winter 2025

    Sam Hendler

    Co-Founder & CEO, Hendler Family Brewing Company

    Sam Hendler co-founded Jack’s Abby Brewing with his brothers, Jack and Eric, in 2011. As head of sales and marketing during the high-growth years of the 2010s, he helped build Jack’s Abby Craft Lagers into a regional powerhouse across the Northeast. Since becoming CEO in 2020, Sam has navigated the brewery through one of the most challenging periods in the industry—pivoting into contract brewing, executing strategic M&A, and tripling the company’s production between 2020 and 2025 under a new corporate umbrella, Hendler Family Brewing Company. A past president of the Massachusetts Brewers Guild, he was honored with the Brewers Association’s 2022 F.X. Matt Defense of the Industry Award for his leadership and advocacy on behalf of craft brewers.

  • Bourcard Nesin, Analyst – Beverages, Rabobank - Brewbound Live Winter 2025

    Bourcard Nesin

    Analyst – Beverages, Rabobank

    Bourcard Nesin, Analyst – Beverages, Rabobank - Brewbound Live Winter 2025

    Bourcard Nesin

    Analyst – Beverages, Rabobank

    Bourcard Nesin is VP of Research covering beverages at Rabobank. He is a co-host of Liquid Assets, a podcast described as “unmissable” by Spirits Business. A few of his recent reports and recordings include: - The real reasons Gen Z is drinking less alcohol - How to get the most out of a distributor agreement - Why are so many young men quitting alcohol? (audio) - How bad is wine’s oversupply problem? (audio)

Beer & Beverage-Alcohol Leaders Will Be There

The Brewbound Live Experience



Tap Into Actionable & Timely Insights

Industry experts provide actionable insights on topics affecting the beer and beverage-alcohol industry today. Our speakers dive into industry data and examine case studies to help you overcome obstacles and cultivate growth.

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Connect with Industry Leaders

At Brewbound Live, well-connected industry veterans are in the room and ready to talk. Ask them your questions, collaborate on new ideas, and head into 2026 with a clear path forward (and a new partner or two).

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Sample the Latest Innovations

Take a first-hand look at up-and-coming beer and beyond trends before many of your competitors have a chance. Looking to have your product sampled for feedback? Just register and apply.

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Pitch Your Startup to the Industry

The Brewbound Live Pitch Slam allows emerging beer and beyond brands to showcase their products to our expert panel and in-person audience to gain feedback and industry exposure.

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Meet One-to-One with Key Retailers & Distributors

Brewbound Live attendees have the opportunity to meet one-to-one with retail buyers and distributors. One-to-one meetings will be private and scheduled throughout the two-day event. You must register to receive the sign up forms.

Current Meeting Hosts - Stay Tuned for More!

  • Kevin Day, Director of Trade Development - Beer, Breakthru Beverage - Brewbound Live Winter 2025

    Kevin Day

    Director of Trade Development - Beer, Breakthru Beverage

  • Sinead Carey, Director of Beer, Breakthru Beverage - Brewbound Live Winter 2025

    Sinead Carey

    Director of Beer, Breakthru Beverage

  • Brian Fried, Region Vice President, Sunset Distributing Company - Brewbound Live Winter 2025

    Brian Fried

    Region Vice President, Sunset Distributing Company

    Brian Fried, Region Vice President, Sunset Distributing Company - Brewbound Live Winter 2025

    Brian Fried

    Region Vice President, Sunset Distributing Company

    Brian Fried serves as Region Vice President for Sunset Distributing Company (SDC), a division of the Hand Family Companies—one of the largest family-owned beverage distributors in the U.S. With a legacy dating back to 1949, the Hand Family Companies now operate across four states, employ over 1,000 people, and distribute more than 50 million cases of beer, spirits, and non-alcoholic beverages annually. With more than 30 years of experience in the beverage industry, Brian has held leadership roles across both wholesaler and supplier organizations, including Miller Brewing Company, Heineken USA, and Beam Suntory. His expertise spans business planning, organizational development, and strategic leadership, making him a respected voice in the evolving beverage marketplace.

  • Peter Heimark, President, Heimark Distributing LLC - Brewbound Live Winter 2025

    Peter Heimark

    President, Heimark Distributing LLC

    Peter Heimark, President, Heimark Distributing LLC - Brewbound Live Winter 2025

    Peter Heimark

    President, Heimark Distributing LLC

    Peter Heimark is President and CEO of Heimark Distributing LLC (HDC.) Heimark Distributing is an Independent Beer and beverage Distributor based in Indio, California servicing communities in eastern Riverside County and Southern San Bernardino County including the Coachella Valley, San Bernardino National Forest, Joshua Tree National Park, and surrounding communities. Peter is the third generation of Heimark Family Members at the Helm of Heimark Distributing. He began his career with an internship working for Anheuser-Busch in Spain and Denmark. He spent the first twenty-three years of his career with Heimark Distributing’s sister company, Triangle Distributing, based in Santa Fe Springs. Upon conducting a territory swap with Anheuser-Busch in 2020, Peter moved to Heimark Distributing LLC. Peter has served as the Anheuser-Busch Advisory Panel Chairman, the Chairman of the National Beer Wholesalers Association, and has served on the board of the California Family Beer Distributors Association.

  • Justin Ray, Senior Category Merchant, Beer & Spirits, Whole Foods Market - Brewbound Live Winter 2025

    Justin Ray

    Senior Category Merchant, Beer & Spirits, Whole Foods Market

  • Samantha Fletcher, Senior Category Merchant, Adult Beverage, Whole Foods Market - Brewbound Live Winter 2025

    Samantha Fletcher

    Senior Category Merchant, Adult Beverage, Whole Foods Market

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The Room Block is Open at the Marina del Rey Marriott

We will be taking advantage of the SoCal weather, views of the marina and magnificent sunsets. Brewbound Live Winter 2025 will be taking place at the Marina del Ray Marriott, located at 4100 Admiralty Way, Marina Del Rey, CA. For registered attendees, discounted rooms are available first come, first served. Register today to reserve your room.

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Dec. 7-9: Dive into Beverage & RTD Spirits at BevNET Live

Head out a few days early to attend BevNET Live on December 7-9 in Los Angeles, CA. For more than a decade, the CPG industry has turned to BevNET Live to discover the latest trends and network with the beverage community. Our signature two-day event for the beverage industry brings together thought leaders, trailblazers, and the next generation of brand founders to help beverage industry professionals thrive.

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Invest in the Future of Your Beer Business

Attending Brewbound Live is the first step in propelling your business into growth mode. Establish new partnerships, collaborate with beer industry experts, and walk away with the ability to make more strategic decisions for your company.

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