Sinead Carey is the Director of Sales - Beer at Breakthru Beverage, CA. She joined Breakthru Beverage, CA following the acquisition of Wine Warehouse in April 2023. She holds a leadership role that includes overseeing a team of craft beer specialists, working with supplier partners on planning, market execution, and collaborating with Breakthru Beverage, CA Sales Teams to drive performance behind the category. With over 20 years of successful experience working in the beer industry, Sinead has held roles in sales, distributor management, channel management, and trade marketing with Star Brand Imports, Heineken USA and Anchor Brewing. Sinead is an Irish native and a graduate of Trinity College Dublin. She is a Cicerone Certified Beer Server and was awarded the Knighthood of the Belgian Brewers Paddle in 2022.

Michelle Abdollah is a seasoned retail expert with over 15 years of experience in merchandising and operations. Currently, she serves as Category Manager for Alcoholic Beverages and Private Label Development Manager at Extra Mile convenience stores, overseeing merchandising strategies for wine, beer, and spirits across 1,100+ locations in 11 states. With a proven track record of driving growth and profitability, Michelle has honed her skills through various leadership roles at 7-Eleven and Target. Her expertise has earned her recognition as one of the Top Women In Convenience by Convenience Store News in 2024. Michelle's dedication to innovation and customer satisfaction continues to propel her success in the convenience store channel.