Brian Fried serves as Region Vice President for Sunset Distributing Company (SDC), a division of the Hand Family Companies—one of the largest family-owned beverage distributors in the U.S. With a legacy dating back to 1949, the Hand Family Companies now operate across four states, employ over 1,000 people, and distribute more than 50 million cases of beer, spirits, and non-alcoholic beverages annually. With more than 30 years of experience in the beverage industry, Brian has held leadership roles across both wholesaler and supplier organizations, including Miller Brewing Company, Heineken USA, and Beam Suntory. His expertise spans business planning, organizational development, and strategic leadership, making him a respected voice in the evolving beverage marketplace.

Peter Heimark is President and CEO of Heimark Distributing LLC (HDC.) Heimark Distributing is an Independent Beer and beverage Distributor based in Indio, California servicing communities in eastern Riverside County and Southern San Bernardino County including the Coachella Valley, San Bernardino National Forest, Joshua Tree National Park, and surrounding communities. Peter is the third generation of Heimark Family Members at the Helm of Heimark Distributing. He began his career with an internship working for Anheuser-Busch in Spain and Denmark. He spent the first twenty-three years of his career with Heimark Distributing’s sister company, Triangle Distributing, based in Santa Fe Springs. Upon conducting a territory swap with Anheuser-Busch in 2020, Peter moved to Heimark Distributing LLC. Peter has served as the Anheuser-Busch Advisory Panel Chairman, the Chairman of the National Beer Wholesalers Association, and has served on the board of the California Family Beer Distributors Association.