Brewbound Live 2025 — Agenda
December 10 +11, 2025
Pacific Time
THURSDAY, DECEMBER 11, 2025
- 8:00 AM – 9:30 AM
Breakfast & Registration
Location: Promenade Ballroom - Lobby Level
Breakfast, coffee and beverages are served from 8:00 AM to 9:30 AM PT and are included with registration. Registration and badge pick up opens for the day at 8:00 AM PT. - 9:00 AM – 12:00 PM
1:1 Meetings
Location: Outdoor Sinder Lounge - Lobby Level
Prior registration is required and meeting times are sent individually. Please check in at the One-to-One Help Desk before to heading to your meeting room. Meetings will be 10 minutes each and the complete schedule is posted at the Help Desk.- Samantha Fletcher, Senior Category Merchant, Adult Beverage (Whole Foods Market)
- Kevin Day, Director of Trade Development - Beer (Breakthru Beverage)
- Sinead Carey, Director of Beer (Breakthru Beverage)
- Peter Heimark, President (Heimark Distributing LLC)
- Michael Blumfield, Region Vice President (Sunset Distributing Company)
- Anthony Trento, Senior Director Sales and Marketing (Sunset Distribution Co.)
- Elise Horwitz, Director of Brands and Marketing (Sunset Distribution Co.)
- 9:00 AM – 9:30 AM
Solving Craft Beer's Fun Crisis
Location: California Ballroom - Lobby Level
How can craft brewers bring the fun back? New Belgium CMO Rebecca Dye Yonushonis will share the ways the brewery is attempting to solve the industry’s fun crisis, what the company has learned about shopping patterns and why a one-size-fits-all approach to beer’s top channels doesn’t work in 2025.- Rebecca Dye Yonushonis, CMO (New Belgium Brewing)
- 9:30 AM – 10:00 AM
Growth is Out There: What's Catching Consumers' (and Investors') Attention
Location: California Ballroom - Lobby Level- Geng Wang, Co-Founder (Nectar)
- Rich Pascucci Jr., Owner (Black Apple Group)
- Tate Huffard, Founder & CEO (Best Day Brewing)
- Mike Mihaly, Co-Founder & President (Seaborn Cocktails)
- 10:00 AM – 10:35 AM
Beyond Generational Generalities: What's Really Happening with Gen Z
Location: California Ballroom - Lobby Level- Bourcard Nesin, Analyst – Beverages (Rabobank)
- 10:35 AM – 11:10 AM
Networking & Livestream Break
- 11:10 AM – 11:45 AM
Stand Out in the Crowd: How to Win in Modern Retail
Location: California Ballroom - Lobby Level- Dave Williams, President (BUMP Williams Consulting)
- Jesse Ferber, Chief Strategy Officer (Columbia Distributing)
- JR Hand, President and CEO (Hand Family Companies)
- 11:45 AM – 12:15 PM
We Have Drinkers at Home: Owning Your Local Market
Location: California Ballroom - Lobby Level- Rudy Kellner, Co-Founder & CEO (pFriem Family Brewers)
- Mike LaRosa, Owner/Brewer (New Trail Brewing)
- 12:15 PM – 12:25 PM
Brewbound Live Pitch Slam Winner Announcement
Location: California Ballroom - Lobby Level
Please note that event agendas are subject to change.