Anheuser-Busch InBev

Total bev-alc dollar sales declined -2% both year-over-year (YoY) and week-over-week (WoW) in Circana-tracked off-premise channels through May 18, according to the market research firm’s latest weekly report.

Anheuser-Busch InBev (A-B) has revealed its new energy drink line Phorm Energy, as the beer giant seeks to make its presence felt in a category that has become increasingly important, and unstable, to beer distributors in recent years. Using the tagline “We do the Work,” Phorm Energy aims to deliver “energy, hydration and focus” through a zero-sugar, four-SKU line of 16 oz cans in four flavors.

Volume at craft breweries outside of the Brewers Association’s (BA) definition of small and independent declined 4% on a comparable basis, to 6.752 million barrels, in 2024, the trade group reported in the May/June edition of The New Brewer magazine.

Distributors have become increasingly more pessimistic about beer. But how do they feel about the biggest suppliers and their outlooks for 2025? Investment banking firm Jefferies asked this question in its latest beer distributor survey, which represented portfolios from Tilray (60% of respondents), Constellation (55%), Anheuser-Busch InBev [A-B] (50%), Molson Coors (50%), Boston Beer (40%) and more.

Beverage-alcohol’s embrace of flavor and craft beer’s shifting distribution trends were among spotlighted issues during last week’s Beer Marketer’s Insights Spring Conference in Chicago. Leaders from BeatBox Beverages, Boston Beer Company, Atomic Brands, Columbia Distributing and Anheuser-Busch InBev (A-B) shared where their business and the beer category is heading. Here are a few soundbites from the conference.

Anheuser-Busch InBev (A-B) is shaking up its distribution network for its spirits-based, ready-to-drink (RTD) cocktail brands. The moves are concentrated in California, where A-B told Republic National Distributing Company (RNDC) it would move the Cutwater Spirits RTD family to Southern Glazer’s Wine and Spirits (SGWS).

New breakout brands, Q1’s soft trends and the beer industry’s non-alcoholic (NA) plays were hot topics during Beer Marketer’s Insights’ Spring Conference, held earlier this week in Chicago.

Anheuser-Busch (A-B) InBev recorded mid-single-digit losses in revenue (-5.1%), shipments (-6.7%) and depletions (-5.4%) in the U.S. during the first quarter of 2025, the company reported Thursday.

Anheuser-Busch InBev (A-B) continues to reshuffle its craft brewing operations. The world’s largest beer manufacturer announced a $1 million investment in Wicked Weed’s Asheville, North Carolina-based operations that coincides with the winding down of operations at its 104,000 sq. ft. production facility in Portsmouth, New Hampshire, “over the next few months.”

2025’s drinking occasions just can’t hold a candle to 2024, it seems. In the lead up to St. Patrick’s Day (week ending March 16), off-premise bev-alc sales recorded a -3.9% decline year-over-year (YoY), market research firm Circana reported in its newest batch of weekly data. Holiday shopping delivered a +5% increase week-over-week (WoW).

Dollar sales of craft beer declined -4.2%, to more than $596.2 million, year-to-date (YTD) through February 23 in off-premise retailers tracked by market research firm Circana.

Anheuser-Busch InBev (A-B) recorded a positive Q4 in its U.S. business, marking a new “inflection point” for the company, leadership shared early this morning with the release of its Q4 and full-year 2024 financials, and accompanying earnings call with investors and analysts.

Beer category dollar sales were roughly flat (-0.3%) to start the year at off-premise retailers tracked by market research firm Circana. Sales reached $2.854 billion at multi-outlet grocery, mass retail and convenience stores (MULO+C) in the first four weeks of 2025, through January 26.

Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.