Marketing Team Lead

Description

Key Responsibilities:

• Social Media Management:
• Creating and curating engaging content for social media platforms, interacting with followers, and running targeted advertising campaigns. 
• Event Planning and Promotion:
• Organizing and promoting brewery events, such as taproom events, festivals, and special releases, to attract customers and build brand awareness.
• Customer Loyalty Programs:
• Developing and implementing strategies to encourage repeat business and build a loyal customer base. 
• Advertising Campaigns:
• Developing and executing advertising strategies across various channels, including digital, print, and radio. 
• Partnerships and Collaborations:
• Working with bars, restaurants, retailers, and other businesses to expand the brewery's reach and increase sales. 
• Public Relations:
• Building relationships with media outlets and influencers to generate positive press coverage and brand visibility. 
• Brand Management:
• Ensuring consistent brand messaging and visual identity across all marketing materials and platforms. 
• Market Analysis:
• Monitoring market trends, analyzing sales data, and identifying opportunities for growth. 

Core Responsibilities

• Oversee online presence: direct, manage, and execute social media strategies and content creation across all digital platforms including Instagram, Facebook, Twitter, and Mailchimp.
• Manage social media direction by refining brand style and voice, developing short and long-term social media marketing campaigns, and producing valuable, creative and engaging content.
• Plan, organize and implement a range of social media programs.
• Create and maintain online company advertising efforts and campaigns including evaluation of current ad placement; development of new ads, themes and taglines; assessment of current ads; and ad management
• Develop and maintain ongoing relationships with craft beverage community.
• Website maintenance and upkeep; collect and maintain website analytics on a regular basis.

Qualifications

• Minimum of 3-5 years experience in digital marketing, or similar field, and/or a minimum of a bachelor’s degree in marketing with 2 years experience in the field.
• Understanding of engaging content including photos, video, editing
• Aptitude for exceptional copywriting
• Project management minded with strong organizational skills
• Desire to work in the food and beverage industry, with a strong knowledge of beer preferred
• Availability to work nights and weekends as needed
• Event Planning Experience: Experience in planning and executing successful events is beneficial.
• Passion for beer, craft beverages, and the social nature of communal imbibing.