Nombase Podcast: GNGR Labs' DIY Mile-Deep NYC Hustle that Secured Investment and Distribution

Jul. 12, 2024 at 6:16 PM

We’ve all heard that owning your backyard and going a mile deep is key for gaining traction in CPG. The GNGR Labs team exemplified this by selling their product direct to every indie store and bodega in NYC, building a grassroots base. Their scrappy approach allowed them to test and refine their ginger shots before partnering with a distributor, leading to investment and wide-scale distribution. Join Daniel Chechelnitsky and Namik Sultan to discover how their hands-on strategy fueled their growth and success.

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