Brewbound Frontlines: How One Brewery Embraced Dry January

The annual practice of abstaining from alcohol consumption for the month of January can give brewers a case of the New Year blues, but it doesn’t have to. Lacy and Travis Richards, co-owners of Nothing’s Left Brewing, joined Brewbound Frontlines to discuss the success of their weekly dry bar event, Not A Drop of Alcohol (NADA), which features non-alcoholic beer, wine and cocktails.

Transcript

Speaker 1 [00:08] Welcome back to another episode of Brewbound Frontlines, the web show where we check in with leaders across the craft beer industry to talk about what they're seeing in the field and the differences that they're making that have had a positive impact on their business, and we would be remiss if we did not kick off the year with one of the things that everybody in the beer industry talks about and has very mixed feelings about, but Dry January, it's the annual practice of abstaining from alcohol for a month. to kick off the year, uh, again, often met with mixed opinions. So…

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