Sophia D’Angelo is the founder of Boston Experiential Group, a Boston based experiential agency specializing in high-impact brand storytelling through immersive consumer experiences. With over 15 years in the experiential marketing space, she has led strategic activations for top beverage brands including Boston Beer Company, EIGHT Brewing, Night Shift, Loverboy, Flor de Caña, Edrington and more. Sophia is known for translating brand positioning into dynamic, on-the-ground moments—from national sampling tours to large-format festival footprints—that drive trial, boost share of voice, and deepen consumer affinity. Her expertise lies at the intersection of cultural insight, retail readiness, and full-funnel engagement.

Kaleigh has 9 years of NIQ experience and considerable background working with clients in multiple categories. She has been involved with the Beverage Alcohol category for the last five years working on Thought Leadership, industry insights, and client specific business questions and projects. Kaleigh brings a unique skillset of analytic capabilities, as well as commercial selling story creation, and has significant background in bringing consumer insights to the forefront in support of sales trends. She has been pivotal in the NIQ strategy and tactics for Beverage Alcohol as the industry changes and develops.

Andrew Hummel is Director for CGA by NIQ and is responsible for driving the success of US supplier, distributor, and retail partners within the on-premise channel. Andrew joined CGA by NIQ in 2021, bringing 10+ years of comprehensive BevAl three-tier system experience and valuable CPG industry knowledge to the NIQ On-Premise team. He began his career journey as a pricing analyst for a large US grocer before seeking a hands-on role at a Chicago craft brewery. Subsequently, he gained exposure to chain and independent on-premise operators through his role at a leading BevAl distributor where he became well versed in industry data. His deep understanding of BevAl/CPG, and passion for brands, helps clients develop and execute actionable strategies from NIQ’s market insights. Andrew attended Indiana University – Kelley School of Business Honors Program and currently lives in Chicago, IL.

Rosalie Kennedy is the Director of Marketing at Athletic Brewing Company, where she leads the company's strategic initiatives. Her industry-leading work has shaped Athletic’s leading brand presence and helped define the modern non-alcoholic beer category. With a background in brand management, Rosalie previously honed her expertise at Boston Beer Company, where she played a pivotal role in shaping the brand strategy for Angry Orchard Hard Cider, which became the country's No. 1 hard cider and drove the overall cider segment. Her career also includes notable agency experience in New York City, where she coordinated high-profile campaigns for Heineken USA's portfolio of brands. Outside of the office, Rosalie is actively involved in her community and has volunteered her time to small business growth initiatives. She is also a certified yoga instructor and a proud mom. She graduated with a double major in marketing and psychology from McGill University in Montreal, Canada.

Sam Hendler co-founded Jack’s Abby Brewing with his brothers, Jack and Eric, in 2011. As head of sales and marketing during the high-growth years of the 2010s, he helped build Jack’s Abby Craft Lagers into a regional powerhouse across the Northeast. Since becoming CEO in 2020, Sam has navigated the brewery through one of the most challenging periods in the industry—pivoting into contract brewing, executing strategic M&A, and tripling the company’s production between 2020 and 2025 under a new corporate umbrella, Hendler Family Brewing Company. A past president of the Massachusetts Brewers Guild, he was honored with the Brewers Association’s 2022 F.X. Matt Defense of the Industry Award for his leadership and advocacy on behalf of craft brewers.

Bourcard Nesin is VP of Research covering beverages at Rabobank. He is a co-host of Liquid Assets, a podcast described as “unmissable” by Spirits Business. A few of his recent reports and recordings include: - The real reasons Gen Z is drinking less alcohol - How to get the most out of a distributor agreement - Why are so many young men quitting alcohol? (audio) - How bad is wine’s oversupply problem? (audio)

Brian Fried serves as Region Vice President for Sunset Distributing Company (SDC), a division of the Hand Family Companies—one of the largest family-owned beverage distributors in the U.S. With a legacy dating back to 1949, the Hand Family Companies now operate across four states, employ over 1,000 people, and distribute more than 50 million cases of beer, spirits, and non-alcoholic beverages annually. With more than 30 years of experience in the beverage industry, Brian has held leadership roles across both wholesaler and supplier organizations, including Miller Brewing Company, Heineken USA, and Beam Suntory. His expertise spans business planning, organizational development, and strategic leadership, making him a respected voice in the evolving beverage marketplace.

Peter Heimark is President and CEO of Heimark Distributing LLC (HDC.) Heimark Distributing is an Independent Beer and beverage Distributor based in Indio, California servicing communities in eastern Riverside County and Southern San Bernardino County including the Coachella Valley, San Bernardino National Forest, Joshua Tree National Park, and surrounding communities. Peter is the third generation of Heimark Family Members at the Helm of Heimark Distributing. He began his career with an internship working for Anheuser-Busch in Spain and Denmark. He spent the first twenty-three years of his career with Heimark Distributing’s sister company, Triangle Distributing, based in Santa Fe Springs. Upon conducting a territory swap with Anheuser-Busch in 2020, Peter moved to Heimark Distributing LLC. Peter has served as the Anheuser-Busch Advisory Panel Chairman, the Chairman of the National Beer Wholesalers Association, and has served on the board of the California Family Beer Distributors Association.