Brewbound Frontlines Short: Sonic Hard Seltzer Heading Outside of Oklahoma Starting in Mid-October

Oklahoma City’s COOP Ale Works made a splash in March with the reveal of its partnership with fast-food chain Sonic Drive-In to create a hard seltzer brand based on popular flavors such as Cherry Limeade and Ocean Water. COOP president Sean Mossman joins Brewbound Frontlines to discuss the early returns on the brand, the need to contract out production to meet demand, and the revised expansion plans that will take the seltzer brand to Kansas, Missouri, Nebraska, and Texas starting in mid-October.

Transcript

Justin Kendall [00:06] Hey everyone, welcome to a special Brewbound Frontline Short. My name is Justin Kendall, and I am the editor of Brewbound, and today I am joined by Sean Mossman, the president of Coop Ale Works in Oklahoma. Sean, I don't think I got to congratulate you on the promotion.

Speaker 2 [00:23] Thanks, appreciate that. Yeah, it's uh, it's where it's, it's been a, it's been an interesting ride since the uh the move from sales and marketing director to president, and, you know, we, uh It was, it's good for me, it's good for my family. It's been great for the, the company, I think…

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