Brewbound Frontlines: Retail Pulse Edition with Buffalo Wild Wings' Jason Murphy

On the heels of the NCAA tournament’s opening week, Buffalo Wild Wings beverage product and program innovation manager Jason Murphy joins a special 60-minute "Retail Pulse" edition of Brewbound Frontlines to discuss the chicken wing chain's 2021 mandate program, the importance of local beer to the sports bar's menus and the increasing presence of hard seltzers and beyond beer offerings in the company's stores.

Transcript

Justin Kendall [00:05] Hey everyone, welcome back to Brewbound Frontlines. My name is Justin Kendall, and I am the editor of Brewbound, and I am joined by my colleague, my co-host, Jess Infante. Jess, are you ready to settle your long simmering disagreement with our guest today?

Speaker 2 [00:22] Yes, yes, I think today is the day. I can't believe this is still a thing, but

Speaker 3 [00:27] I are settling it because you're coming to my side?

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