Brewbound Frontlines: Leaders in the Non-Alc Beer Segment Discuss Strategy & Growth

Name: Brewbound Frontlines: Leaders in the Non-Alc Beer Segment Discuss Strategy & Growth
Uploaded: 2020-09-17T18:02:00-04:00
Duration: 1 h 1 min 28 s
Description: Leaders from brands in the fast-growing non-alcoholic beer segment join the September 17th edition of Brewbound Frontlines for a discussion on consumer adoption, brand building and the effect of the pandemic on sales. Panelists include: Eric Ottaway, CEO, Brooklyn Brewery; Bill Shufelt, founder, Athletic Brewing Co.; and an executive from Lagunitas Brewing Company

Sep. 17, 2020 at 6:02 pm

Leaders from brands in the fast-growing non-alcoholic beer segment join the September 17th edition of Brewbound Frontlines for a discussion on consumer adoption, brand building and the effect of the pandemic on sales.

Panelists include: Eric Ottaway, CEO, Brooklyn Brewery; Bill Shufelt, founder, Athletic Brewing Co.; and an executive from Lagunitas Brewing Company

Transcript

Speaker 1 [00:15] Hey everyone. Welcome back to Brewbound Frontlines, our biweekly live stream check-in with leaders in the beer industry, and today, that's the non-alcoholic beer industry. Thanks to all of you for taking time out of your Constitution Day to join us. I am Justin Kendall, the editor of Brewbound. This week, unfortunately, Jess is off today tending to some business and although Jess isn't here, I'm not alone. Joining me in Jess's place is friend of Brewbound, Sean McNulty, who you all should know from the Selling Craft beer podcast. Sean, welcome back to Frontlines.

Speaker 2…

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Transcript

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