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Brew Talks Returns In-Person During CBC this September
Brewbound’s Brew Talks meetup series, presented by Dogfish Head and O-I, returns live and in-person during the Craft Brewers Conference in Denver, CO on Thursday, September 9. Industry leaders will meet from 1 PM MT to 4 PM MT for an afternoon session of networking, beers and high-level conversations. The event will take place at Herman's Hideaway at 1578 S Broadway, Denver, CO 80210.
How to Attend In-Person or Watch Live
Beer industry professionals interested in watching the panel discussions on Thursday, September 9 can either join the meetup in-person during CBC in Denver, CO or access the free livestream worldwide. Registration is required for both in-person and virtual access. The first 50 attendees to arrive in-person will receive a Dogfish Head hat.
COVID protocol: In-person attendees are required to wear a mask for the duration of the event.
A portion of the proceeds will be donated to the Colorado Brewers Guild. Supplier and service companies wishing to attend the event should inquire about sponsorship opportunities.
Brew Talks Presenting Sponsors
Brew Talks Denver Speaker Lineup
The first conversation will examine core beer innovation and the evolution in marketing and packaging of long-time core beers. Dogfish Head co-founder Sam Calagione, New Belgium Brewing CEO Steve Fechheimer and Bell's Brewery Executive Vice President Carrie Yunker will discuss the strategies behind their top product lines, from the iconic 60 Minute IPA and Fat Tire Amber Ale, to newer franchises such as Hazy-O and Voodoo Ranger.
The second panel discussion was chosen by our audience and will explore marketing to Generation Z consumers. Leaders from Crowns & Hops, COOP Ale Works and New Belgium will share strategies for marketing to new legal-drinking-age consumers in authentic ways.
Steve Fechheimer
CEO, New Belgium
Jess Infante
Reporter, Brewbound
Tim Connors
Managing Director, North America, O-I
Lorena Alencar Proenca
Sales Director, North America Beer+, O-I
Brew Talks Supporting Sponsors
Thursday, September 9th from 3 p.m. to 5 p.m. ET
Print the agenda for Thursday, September 09
Please note: All times US Eastern Time
- 3:00 PM3:30 PM
Doors Open
- 3:30 PM4:15 PM
Panel 1 - Creating a New Legacy: Building the Traditional Beer Brands of the Future, While Supporting Your Core
The first conversation will examine innovation within the traditional beer space and the evolution of marketing and packaging of long-time core beers at a time when most innovation efforts are focused on beyond beer offerings such as hard seltzers and canned cocktails.- Steve Fechheimer
- 4:20 PM4:40 PM
Exclusive Interview with O-I: Standing Out, Sustainability & Innovation
Lorena Alencar and Tim Connors discuss innovation, standing out on the shelves, and sustainability in this exclusive interview with O-I.- Tim Connors
- Lorena Alencar Proenca
- 4:20 PM4:45 PM
Beer & Networking Break
- 4:45 PM5:30 PM
Panel 2 - Darty Starter: Marketing to Generation Z
Generation Z consumers are coming of age, and our panelists will explore marketing strategies to speak to this new generation of drinkers. - 5:30 PM6:00 PM
Beers & Networking
Replay Past Virtual Brew Talks Conversations
Video playback of Brew Talks panel discussions is free and in front of the paywall. Become a Brewbound Insider to unlock access to all other videos, articles and virtual events on brewbound.com.
Past Speakers: Brewery Executives & Industry Experts
Bart Watson
Chief Economist, Brewers Association
Jason Milburn
Director of Adult Beverage, The Kroger Co.
Melissa Myers
Owner, The Good Hop
Michael Roper
Owner, The Hopleaf Bar
Julie Verratti
co-founder, Denizens Brewing; Associate Administrator of Field Operations, U.S. Small Business Administration
John Lane
Co-Owner, Winking Lizard Tavern
Katie Beal Brown
Founder & CEO, Lone River Beverage Company
COVID-19 Policy
We will be actively monitoring local, state, and federal guidelines with regard to vaccine and mask requirements, as well as current COVID conditions, and will advise our attendees regarding those policies at our events as our event dates get closer. Our top priorities are for the well-being and livelihoods of our attendees, exhibitors, vendors, and staff.
