Brew Talks Denver 2021 (CBC) — Agenda

September 9, 2021

Eastern Time

THURSDAY, SEPTEMBER 9, 2021

  1. 3:00 PM – 3:30 PM

    Doors Open

  2. 3:30 PM – 4:15 PM

    Panel 1 - Creating a New Legacy: Building the Traditional Beer Brands of the Future, While Supporting Your Core

    The first conversation will examine innovation within the traditional beer space and the evolution of marketing and packaging of long-time core beers at a time when most innovation efforts are focused on beyond beer offerings such as hard seltzers and canned cocktails.
    • Sam Calagione, Co-founder (Dogfish Head Craft Brewery)
    • Steve Fechheimer, CEO (New Belgium)
    • Carrie Yunker, Executive Vice President (Bell's Brewery)
  3. 4:20 PM – 4:40 PM

    Exclusive Interview with O-I: Standing Out, Sustainability & Innovation

    Lorena Alencar and Tim Connors discuss innovation, standing out on the shelves, and sustainability in this exclusive interview with O-I.
    • Tim Connors, Managing Director, North America (O-I)
    • Lorena Alencar Proenca, Sales Director, North America Beer+ (O-I)
  4. 4:20 PM – 4:45 PM

    Beer & Networking Break

  5. 4:45 PM – 5:30 PM

    Panel 2 - Darty Starter: Marketing to Generation Z

    Generation Z consumers are coming of age, and our panelists will explore marketing strategies to speak to this new generation of drinkers.
    • Teo Hunter, Co-Founder (Crown and Hops)
    • Dave Knospe, Senior Marketing Manager (New Belgium Brewing)
    • Mary Ann Caram, Marketing Director (COOP Ale Works)
  6. 5:30 PM – 6:00 PM

    Beers & Networking

Please note that event agendas are subject to change.