The spiked sports drink gold rush is on, but two players have already established themselves at the top of the burgeoning “vodka + ade” drink segment. Following the success of Surfside Iced Tea + Vodka, Stateside has another hit in its portfolio with the addition of Super Lyte, which launched earlier this year.
Ready-to-drink canned cocktail brand Carbliss is open to potential acquirers, co-founder Adam Kroener made clear Wednesday at Beer Marketer’s Insights spring meeting. “Everything’s for sale,” Kroener said during a panel conversation that included SpikedAde co-founder and CEO Jason Cohen and Happy Dad co-founder and CEO Sam Shahidi.
After carving out early momentum in New Jersey, food and beverage serial entrepreneur Jason Cohen is taking his vodka-based ready-to-drink beverage, Spiked Ade, to more markets.
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