Owl's Brew

Fresh off its launch into the hard soda set with Spiked Pop, Owl’s Brew is shaking up its approach to the mixer category. The brand’s Functional Non-Alcoholic Mixers launched on Amazon this week, blending fruit juice, tea and botanicals with ingredients like L-theanine and vitamin C.

One trend attempting to make a resurgence in 2026, despite a history of receiving flack from industry members: hard soda. Leaders of Spiked Pop, Crooked Pop, Karl Strauss and Bravazzi explain why this time is different.

Day Two of BevNET Live Summer 2026 featured more insights from venture capital investors, entrepreneurs, embracing AI in branding strategies and deep dives into the relaxation and intoxicating hemp drink categories.

This March, Owl’s Brew will launch Spiked Pop (4.8% ABV), a new flavored malt beverage (FMB) line into the re-emerging hard soda market.

Owl’s Brew, the leader in clean boozy beverages, launched a 19.2oz can for their best-selling flavor, White Tea & Watermelon on May 1st.

Owl’s Brew, the leader in tea-based spiked and sparkling beverages is thrilled to announce that Jeannie Mai, Emmy-Award winning host and anti-trafficking activist, will be joining the team as Chief Brand Officer, assisting with new product innovations and overall brand strategy.

The founders of Owl’s Brew are gearing up for 2019 as they plan to relaunch the brand with a new identity, and raise as much as $10 million as part of a Series B round of funding. The company also recently hired former New Belgium CEO Christine Perich.

Owl’s Brew, makers of tea-based cocktail mixers and a tea-and-beer Radler line, announced Thursday it has closed a $4 million series A funding round. The round included large investments from Anheuser-Busch InBev’s “disruptive growth organization,” ZX Ventures, and investment firm Cambridge Companies SPG. As part of ZX’s investment, a representative of the group will join Owl’s Brew’s board of directors.

Today, Owl’s Brew founders Jennie Ripps and Maria Littlefield announce the release of their new product, Owl’s Brew Radler – a blend of fresh-brewed organic tea infused with real fruits and botanicals and mixed with craft beer.