Monster Beverage Corporation surpassed the $2 billion quarterly net sales milestone for the first time in the company’s history, reporting an 11.1% year-over-year increase in its Q2 2025 earnings report this week. However, Monster’s alcohol ambitions have faltered, falling 8.6% to $38 million.
Six of the 10 largest Brewers Association-defined (BA) craft breweries recorded volume declines in 2024, according to data from the trade group’s May/June edition of The New Brewer magazine.
Monster Brewing will cease operations in Utah late next month, the company announced Thursday. Production of its Utah-based brands Wasatch Brewing and Squatters Brewing will shift to other facilities within Monsters’ bicoastal network, according to a statement from Monster Brewing president Ray LaRue.
Monster Beverage Company reported a $130.7 million impairment charge on its alcohol brands in Q4 2024, bringing its total write down on its bev-alc business over the last year to more than $138.7 million, the energy drink giant reported yesterday in its Q4 and full-year 2024 earnings report.
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