There’s a large group of consumers with proven loyalty and potential to drive bev-alc sales that has gone relatively overlooked by the industry: women’s sports fans. Hurray’s Girl Beer is hoping to change that.
Check out news items initially reported in the Brewbound Insider Newsletter July 13-15, including headlines from the Brewers Association, Girl Beer, Anheuser-Busch InBev and more.
Hurray’s Girl Beer won Brewbound’s 2024 Pitch Slam competition during the Brewbound Live business conference last month in Marina del Rey, California.
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