Heineken USA

Heineken is expanding its non-alcoholic (NA) beer line with two new Heineken 0.0 flavors: Cold Pressed Lime and Nectarine Juniper. The first flavor varieties for the NA beer brand will launch next month in the U.S., Heineken USA CEO Maggie Timoney shared last week.

Heineken N.V. will slash around 7% of its 87,000-person global workforce over the next two years, the company announced Wednesday during its full-year 2025 earnings report.

Nearly a year on the job, new-ish Lagunitas CEO Bernardo Spielmann is seeing opportunities for the legacy California craft beer brand.

Heineken is building on its non-alcoholic (NA) 0.0 franchise in 2026. The company will add two fruit-forward Heineken 0.0 line extensions, as well as Heineken 0.0 Ultimate in more than a dozen markets.

The return of professional football didn’t result in a boost to on-premise beer trends, contrary to years past. Opening weekend of the 2025 NFL season (September 4-7) led to high-single-digit declines in both draft beer (-7.3%) and packaged products (-8.3%) compared to 2024 opening weekend (September 5-8), according to on-premise tech and insights firm BeerBoard.

What do distributors want in 2025? A survey of 173 distributors from across the U.S. found that middle-tier leaders are seeking simplification and focus in programs, among other key traits. Those answers were among the takeaways from consulting firm Tamarron’s 27th annual Brewer Partnership Compass survey.

New breakout brands, Q1’s soft trends and the beer industry’s non-alcoholic (NA) plays were hot topics during Beer Marketer’s Insights’ Spring Conference, held earlier this week in Chicago.

President Donald Trump’s reveal of sweeping tariffs on Wednesday included a 25% tariff on all imported beer and empty aluminum cans. Those tariffs are expected to go into effect at 12:01 a.m. EDT Friday, April 4.

Alison Payne will take over as Heineken USA’s (HUSA) chief marketing officer, effective January 2025.

Heineken USA (HUSA) CEO Maggie Timoney offered a spoiler at the start of the company’s national sales meeting: Don’t expect new products for 2025.

Heineken USA CEO Maggie Timoney laid out several contributing factors that she sees chipping away at the beer category during a fireside chat on Day 2 of the National Beer Wholesalers Association’s (NBWA) Annual Convention in San Diego.

Consumer sentiment toward Anheuser-Busch InBev’s (A-B) Bud Light continues to decline more than a year after the initial boycott of the brand, according to a HundredX survey, shared by Goldman Sachs in its latest Beverage Bytes report.

Constellation Brands is expected to be the biggest winner in shelf resets this spring, according to the most recent Beverage Bytes beer distributor survey by Goldman Sachs.

Nearly one-quarter (23%) of women surveyed cited a poor perception of the alcoholic beverage industry as a reason not to apply for a job in the business, according to Heineken USA’s “Behind the Label” report.