Garage Beer

One of the hottest beer companies in the U.S., along with a budding THC-infused beverage entrepreneur, join the latest edition of the Brewbound Podcast in back-to-back interviews. Garage Beer owner Andy Sauer shares upcoming plans for the fast-growing lager brand. Plus, Kick Fizz THC sparkling water co-founder Julie Rhodes explains how she’s preparing for the federal government’s November ban.

Celebrity Brands. If they aren’t the only brands one can have – and one might have been led to believe we’re all headed that way, given the casting call that went out for panels at the Beverage Forum, which took place last week in L.A. – they’re a growing part of the business.

Garage Beer continues to build out its executive team. The independent beer brand, which is backed by Jason and Travis Kelce, has named BeatBox alum Patrick Brang its chief financial officer and longtime Molson Coors veteran Andrew McGuire its chief revenue officer.

Garage Beer is getting in the big game. The Kelce-brothers-backed lager brand has made a regional Super Bowl LX ad buy in Philadelphia with a spot that pokes the big game’s most prominent beer advertiser, Anheuser-Busch InBev’s Budweiser.

Garage Beer’s Jason Kelce on beer’s social connection; Hemp Beverage Alliance leaders on bans, tax revenue; Boston Beer’s Social Pop debut.

Garage Beer, the light beer brand that achieved national prominence when NFL stars Travis and Jason Kelce invested in it last year, has received “strategic growth investment” from Durational Capital Management, the company announced today.

Sierra Nevada has hired Angela Bloomer as its new VP of national accounts. Plus, Garage Beer promotes from within and hires an NFL veteran. Sapporo-Stone makes brand lead moves. And 3 Tier Beverages makes four more hires.

Garage Beer – an “internet darling” turned mainstream lager brand, with the backing of Jason and Travis Kelce – is on pace to ship around 4 million case equivalents (around 300,000 barrels of beer) by the end of 2025.

Total Wine & More shared its list of the top brands sold in its Kansas City and Philadelphia area stores for the Super Bowl. Home-market brand families – Boulevard in Kansas City and Surfside in Philly – topped the lists in their respective cities.

Resealable packages, smaller sizes and non-carbonated beverages are among the hot bev-alc trends Total Wine & More’s senior leadership team are watching in 2025.