FIFCO USA

PepsiCo’s Blue Cloud is leaning into a new model: developing crossover alcohol brands and licensing them to producers such as Boston Beer and FIFCO USA with Lipton Hard Iced Tea.

Heineken N.V. has struck a deal to acquire Florida Ice and Farm Company S.A. (FIFCO) in Central America and Mexico, the companies announced Monday.

FIFCO USA has named Gustavo Cornejo its new CEO, effective immediately. Cornejo succeeds Piotr Jurjewicz, who had led the company’s U.S. operations since 2022.

Volume at craft breweries outside of the Brewers Association’s (BA) definition of small and independent declined 4% on a comparable basis, to 6.752 million barrels, in 2024, the trade group reported in the May/June edition of The New Brewer magazine.

FIFCO USA has unveiled several changes coming to its flavored malt beverage (FMB) brand Seagram’s Escapes, including the addition of slim cans and the reformulation of some core flavors.

Production at craft breweries outside of the Brewers Association’s (BA) craft brewer definition collectively declined -6% on a comparable basis, to nearly 7.6 million barrels in 2023, according to data shared in the May/June edition of the New Brewer Magazine.

Hard MTN Dew is transitioning to Boston Beer Company’s beer distributor network and will expand to all 50 states, outgoing Boston Beer CEO Dave Burwick said today during the company’s full-year and Q4 earnings report.

Labatt Blue Light recently introduced a new fruit flavored light pilsner, Labatt Blue Light Apple.

FIFCO USA has unveiled a new 7.5 oz can for its malt-based beverage line Seagram’s Escapes, aiming to leverage the new format and $1 price point to carve out space at retail outlets and bring in new customers.

Labatt Blue Light recently introduced its refreshingly fruity take on non-alcoholic beer, Labatt Blue Light Non-Alc Strawberry Acai.

PepsiCo and FIFCO USA have struck a licensing agreement to allow the latter to produce a hard iced tea using the Lipton brand, which will roll out next year through Pepsi’s Blue Cloud Distribution.

Long-time Anheuser-Busch InBev marketing executive Andy Goeler will retire at the end of the year after a 43-year career with the world’s largest beer maker. Plus, leadership changes at Pabst, FIFCO USA, Orpheus and the Texas Craft Brewers Guild.

FIFCO USA has appointed former Molson Coors executive Dan Hennessy as its new chief sales officer, effective February 8. Meanwhile, San Diego hard kombucha maker JuneShine has hired former Stone Brewing VP of sales Todd Karnig as chief commercial officer. And the Brewers of Pennsylvania (BOP) has appointed Adam Harris as executive director of the state guild.

Beverage industry veteran, Seagram’s has officially joined the seltzer party and is taking a fresh approach. Leading with fruit infused flavors, Seagram’s Hard Seltzer delivers on taste while sustaining the category’s 5% ABV and 100-calorie ‘standard.’ Seagram’s Hard Seltzer comes in four deliciously crafted unique combinations: Tropical Pineapple, Mango Peach, Mixed Berry and Watermelon Lime. Variety packs hit shelves February 2021 across select national markets.