Brown-Forman, Sazerac Release New RTDs as Category Buoys Spirits Growth
Brown-Forman and Sazerac are doubling down on ready-to-drink (RTD) with brand extensions and new-to-world brands launching today.
BuzzBallz
- Website
- https://buzzballz.com/
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- Unknown
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- BREWERY TYPE
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BuzzBallz Leads the Way in Premixed Cocktails; Segment +39.8%, to $2.74B in L52Wks
Sazerac-owned BuzzBallz is the dominant brand in the RTD segment. BuzzBallz’ dollar sales increased 65.6%, to more than $569.3 million, in Circana-tracked off-premise retailers for the 52-week period ending April 19.
Spirit, Wine RTDs Drive Nearly All Growth as Hard Lemonade Hits $1.5B
Ready-to-drink hard lemonade has surged to $1.5 billion in sales, but new styles are squeezing out the segment’s mainstays.
Press Clips: A-B CEO Scoffs at Hemp, BERO Gets New PE Money and Numerator Names the 2025 Fastest Growing Brands
Anheuser-Busch CEO Brendan Whitworth’s take on intoxicating hemp; non-alc Bero receives private equity investment; Otherlands Beer shares tariff impact; taproom closures; people moves; and more.
As Bev-Alc Volumes Decline, RTDs and Cider Are Summer Bright Spots
Bev-alc volumes declined in the two-week period ending June 14 except for cider and some ready-to-drink subcategories, according to analysis of NIQ data from Goldman Sachs Equity Research.
Total Wine, Whole Foods Dish on Summer Retail Trends
Non-alcoholic beer, Italian imports and fruit-forward offerings are just a few of the summer trends popping in Total Wine & More and Whole Foods Market stores. Total Wine’s Adrea Starr and Whole Foods Market’s Mary Guiver offered insights into what they’re seeing as summer sets in.
Total Wine & More Trend Watch: Smaller Sizes, Unique Package Formats, No Carbonation
Resealable packages, smaller sizes and non-carbonated beverages are among the hot bev-alc trends Total Wine & More’s senior leadership team are watching in 2025.
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Year Round Beers
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Limited Releases
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