Tilray’s Spirit Halloween Collab Kicks Off Multi-Year Partnership; BrewDog to Lean into Ohio Identity
The scares are only beginning from Tilray’s Shock Top-Spirit Halloween collaboration, chief growth officer Prinz Pinakatt told Brewbound.
The scares are only beginning from Tilray’s Shock Top-Spirit Halloween collaboration, chief growth officer Prinz Pinakatt told Brewbound.
While several brands are teaming up with slashers this Halloween, Tilray Brands is taking a sweeter route. The craft brewing conglomerate’s Shock Top brand is partnering with North America’s largest spooky season retailer, Spirit Halloween.
Tilray Brands’ 2026 first quarter – covering the all-important summer selling season – was “flat” due to the cannabis and craft beer platform’s Project 420 cost-savings initiative, Tilray chairman and CEO Irwin Simon shared Thursday during a call with investors and analysts.
Ty Gilmore, president of Tilray Brands’ U.S. beer division, estimated that he receives around two to three calls a day from potential sellers looking to join the Canadian cannabis firm’s craft brewery platform.
ST. LOUIS — Just in time for National Pretzel Day on April 26, Shock Top has united the classic taste of a crisp, cold beer and warm, bakery-fresh pretzels in its newest brew, Shock Top Twisted Pretzel Wheat.
The brewmasters at Shock Top are at it again, creating a unique twist on a classic flavor combination. Shock Top is introducing a new beer, Shock Top Honey Bourbon Cask Wheat, an unfiltered Belgian-style wheat ale featuring the sweetness of honey and the boldness of bourbon.
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