New Belgium CMO: Winning Brands Don’t Blame Consumers, They Evolve to Meet New Realities
Winning brands don’t ask why consumers are forsaking them or react to headlines about industry declines by wondering how they’ll affect the category.
New Belgium Brewing Company
- Website
- newbelgium.com
- Phone
- (970) 221-0524
- Location
- Fort Collins, CO
- Brewery Social Media
- Other Networks
- Founded
- 1991
- BREWERY TYPE
- Production - Regional
- Address
-
500 Linden St
Fort Collins, CO 80524 United States
Map - Overview
- New Belgium Brewing is recognized as a leader in sustainability and social responsibility. Founded in 1991 in Fort Collins, Colorado, the company expanded to Asheville, North Carolina in 2016 and Denver, Colorado in 2018 and is now the 4th largest craft brewery in the U.S. Dedicated to proving that business can be a force for good, New Belgium is a Certified B Corp and was the first brewery to join 1% for the Planet. The brewery has donated over $26 million to charitable causes since 1991. New Belgium is famous for its flagship beer, Fat Tire Amber Ale, along with year-round favorites like Voodoo Ranger IPA, Mural Agua Fresca Cerveza, and La Folie Sour Brown Ale; as well as an award-winning wood-aged sour program and innovative limited release beers. To learn more about the full product lineup and New Belgium’s Human Powered Business model, visit NewBelgium.com
- ANNUAL PRODUCTION
-
2016 -- 957,969 bbls (Estimate)
2015 -- 914,063 bbls (Estimate)
2014 -- 945,367 bbls (Estimate)
2013 -- 792,293 bbls (Estimate)
2012 -- 764,741 bbls (Estimate)
- SUBSIDIARIES:
-
• Magnolia Brewing Company
- DO YOU WORK FOR THIS BREWERY?
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New Belgium CEO Promises ‘Radical Simplicity,’ with Big 3 Focus
New Belgium Brewing CEO Shaun Belongie promised the company’s distributor partners a strategy of “radical simplicity,” with singular asks for its big three brands, rather than a monthly calendar of brand focuses.
Beer and RTDs Make Largest Improvement in Latest NIQ Weekly Scans
The full Labor Day weekend is officially on the books in NIQ off-premise scans. Total bev-alc dollar sales in the four-week period (L4W) ending September 12 totaled $8.5 billion, while volume totaled 167.5 million cases.
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‘Stagnant’ Off-Premise Bev-Alc Sales Cause Déjà Vu in Weekly NIQ Scans
Bev-alc’s trajectory remained “stagnant” leading up to the final week of August, according to the latest weekly scans report from market research firm NIQ.
Halloween Ghouls Arrive: Voodoo Ranger Slasher IPA w/ Halloween; Angry Orchard Calls Up Ghost Face
Halloween’s Michael Myers is joining New Belgium’s skeleton mascot on cans of Slasher IPA. Meanwhile, Scream’s Ghost Face killer is lurking on Boston Beer Company’s Angry Orchard. And Neshaminy Creek is bringing its own Slasher Sampler mix pack to the party.
Craft’s Positive Vibe Shift, Despite the Numbers
The story of craft in 2026 has followed the increasingly repetitive plotlines of the last couple years: Volume is down a mid-single digit at the midway point, scans haven’t been encouraging and craft is on distributors’ cut lists. While the public-facing numbers aren’t encouraging, the vibe around craft is different in 2026.
3 Up, 3 Down: Apple Beer Ascends, While Beer Pricing Diverges By Segment
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Press Clips: Early July 4 Scans, Mexican Monk’s Grand Opening and Return of the Voodoo Ranger Tanker
Check out news items initially reported in the Brewbound Insider Newsletter, including headlines from NIQ, Garage Beer, New Belgium and more.
New Belgium Names Voodoo Ranger Leader Dave Knospe New CMO; Rebecca Dye Yonushonis to Exit
New Belgium Brewing has named Dave Knospe as its new CMO. He will supplant Rebecca Dye Yonushonis, who is leaving New Belgium later this summer.
New Belgium Tops Big Beer Craft in 2025; Molson Coors Slides to No. 3 Behind A-B Portfolio; Blue Moon Down 881k Barrels in Decade
Kirin-owned New Belgium Brewing – including the Voodoo Ranger-powered New Belgium brand and Bell’s Brewery – now ranks as the largest non-Brewers Association craft beer family, overtaking Molson Coors’ craft brands, according to data released in the trade organization’s May/June edition of the New Brewer magazine.
‘$1 Out of Every $8 Spent on Craft Beer’ Going to New Belgium Brands, per CEO
New Belgium Brewing’s portfolio is craft’s top share gainer through Q1, CEO Shaun Belongie shared recently. The Kirin-owned New Belgium craft portfolio, which includes New Belgium’s offerings (Voodoo Ranger, Fat Tire and more), and Bell’s Brewery (Two Hearted, Oberon and more) snagged share by growing volume 3.2% year-to-date.
New Belgium Restructures Business Administration Teams, Cuts Fewer Than 1% of Jobs
Kirin-owned New Belgium Brewing has reorganized its business administration teams, resulting in the elimination of some roles, a spokesperson confirmed to Brewbound. The employees whose jobs were cut amount to fewer than 1% of the company’s overall workforce.
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Year Round Beers
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Seasonal Beers
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Limited Releases
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