Beverage-alcohol’s embrace of flavor and craft beer’s shifting distribution trends were among spotlighted issues during last week’s Beer Marketer’s Insights Spring Conference in Chicago. Leaders from BeatBox Beverages, Boston Beer Company, Atomic Brands, Columbia Distributing and Anheuser-Busch InBev (A-B) shared where their business and the beer category is heading. Here are a few soundbites from the conference.
Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.
The word of Brewbound Live 2024 could arguably be “focus,” which was highlighted in the panel discussion that kicked off Day 2 of the business conference last month in Marina del Rey, California.
Earlier this month, former 21st Amendment (21A) president and Crux Fermentation Project co-founder David Wilson died at age 54 after a brief battle with cancer.
Deschutes Brewery is betting big on non-alcoholic (NA) beer. The Bend, Oregon-headquartered craft brewery announced today the national launch of Fresh Squeezed NA IPA, an offshoot of its flagship alcoholic IPA offering.
SYRACUSE, N.Y.— BeerBoard, the leader in alcohol management technology and automated intelligence for the on-premise hospitality industry, announced it has partnered with Deschutes Brewery to provide insights and data for on-premise retail locations. Deschutes Brewery is an independent craft brewery in Bend, Oregon. Founded in 1988, it is known as a leader in hops, dark beer, innovative India… Read more »
Deschutes Brewery is moving production of its non-alcoholic beer in-house with an investment in Sustainable Beverage Technologies’ BrewVo equipment at its production facility in Bend, Oregon.
Rhinegeist Brewery will launch Beer for Humans, which the Cincinnati, Ohio-based company has dubbed an “easy hop ale,” next week. Bend, Oregon-headquartered Deschutes Brewery has launched Tropical Fresh IPA, the newest year-round offering in its family of Fresh-branded IPAs. Charlotte-based NoDa Brewing has rolled out Cheerwine Ale, a new year-round offering brewed in collaboration with Cheerwine, a North Carolina-based cherry soda.
Boneyard Beer is set to become a main-stay in the Colorado beer market. With previous part-time distribution, Boneyard Beer will officially launch full-time distribution in the Colorado beer market March 14, 2022. They will be launching with one seasonal SKU plus their core lineup: RPM IPA, Hop Venom IPA and Incredible Pulp.
