Boston Beer Company - Samuel Adams

Non-alcoholic beer, Italian imports and fruit-forward offerings are just a few of the summer trends popping in Total Wine & More and Whole Foods Market stores. Total Wine’s Adrea Starr and Whole Foods Market’s Mary Guiver offered insights into what they’re seeing as summer sets in.

The beer category “surprised” Circana EVP BevAl Scott Scanlon last week and not in a good way. Both dollar sales (-6.1%) and volume (-7.3%) dropped mid-single digits in the week ending June 15 at off-premise retailers tracked by the market research firm.

The Dead are helping raise Dogfish Head’s trends. The Boston Beer Company-owned, Milton, Delaware-based craft brewery’s launch of Grateful Dead Juicy Pale Ale earlier this year has returned the brand to growth for the first time since 2019, co-founder Sam Calagione told Brewbound last week.

Six of the 10 largest Brewers Association-defined (BA) craft breweries recorded volume declines in 2024, according to data from the trade group’s May/June edition of The New Brewer magazine.

Distributors have become increasingly more pessimistic about beer. But how do they feel about the biggest suppliers and their outlooks for 2025? Investment banking firm Jefferies asked this question in its latest beer distributor survey, which represented portfolios from Tilray (60% of respondents), Constellation (55%), Anheuser-Busch InBev [A-B] (50%), Molson Coors (50%), Boston Beer (40%) and more.

Beverage-alcohol’s embrace of flavor and craft beer’s shifting distribution trends were among spotlighted issues during last week’s Beer Marketer’s Insights Spring Conference in Chicago. Leaders from BeatBox Beverages, Boston Beer Company, Atomic Brands, Columbia Distributing and Anheuser-Busch InBev (A-B) shared where their business and the beer category is heading. Here are a few soundbites from the conference.

New breakout brands, Q1’s soft trends and the beer industry’s non-alcoholic (NA) plays were hot topics during Beer Marketer’s Insights’ Spring Conference, held earlier this week in Chicago.

Twisted Tea has been a positive outlier for Boston Beer Company in recent years, posting consistent growth for the company and combating declines from its sibling brands, including Truly Hard Seltzer. However, it is now Boston Beer’s spirits-based hard tea, Sun Cruiser, that is pulling the weight.

Boston Beer Company had a more positive start to fiscal year 2025 compared to the company’s recent quarterly performances, according to Q1 financial results released after trading ended on Thursday.

Boston Beer Company is set to roll out a pair of new beyond beer offerings this spring, as the company reshuffles its portfolio.

Teamsters Local 1199 has filed an unfair labor practice (ULP) on behalf of union members at the Boston Beer Company brewery in Cincinnati, Ohio.

After ending fiscal year 2024 (FY24) with single-digit volume declines, Boston Beer is planning to dial in on key innovation items and support its portfolio with increased advertising in 2025.

Boston Beer Company ended fiscal year 2024 with nearly flat revenue growth, and low-single-digit declines in both shipments and depletions, as the company continues to battle declines from Truly Hard Seltzer, it reported today in its Q4 and FY24 financials release.

Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.