Boston Beer Company - Samuel Adams

Boston Beer Company is set to roll out a pair of new beyond beer offerings this spring, as the company reshuffles its portfolio.

Teamsters Local 1199 has filed an unfair labor practice (ULP) on behalf of union members at the Boston Beer Company brewery in Cincinnati, Ohio.

After ending fiscal year 2024 (FY24) with single-digit volume declines, Boston Beer is planning to dial in on key innovation items and support its portfolio with increased advertising in 2025.

Boston Beer Company ended fiscal year 2024 with nearly flat revenue growth, and low-single-digit declines in both shipments and depletions, as the company continues to battle declines from Truly Hard Seltzer, it reported today in its Q4 and FY24 financials release.

Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.

Boston Beer Company executives will receive raises between +3% and +8%, 95% of their allocated bonus pool in 2025, and restricted stock units (RSUs) according to an 8-K form filed with the U.S. Securities and Exchange Commission on February 11.

Total Wine & More shared its list of the top brands sold in its Kansas City and Philadelphia area stores for the Super Bowl. Home-market brand families – Boulevard in Kansas City and Surfside in Philly – topped the lists in their respective cities.

After years of concern that cannabis and THC products could cut into bev-alc occasions, some of the bev-alc industry is starting to view THC-infused beverages as an opportunity. But not everyone is completely on board.

Off-premise dollar sales of craft beer declined -3.3%, to more than $4.6 billion, in 2024, according to multi-outlet grocery, mass retail and convenience store data shared by market research firm Circana.

As Dogfish Head’s 30th anniversary approaches, co-founder Sam Calagione shared why he believes the Milton, Delaware-based craft brewery will return both its beer and canned cocktail brands to growth in 2025. Part of that strategy is the launch of a new year-round beer, Dogfish Head and Grateful Dead Juicy Pale Ale, which Calagione shared with attendees of the 2024 Brewbound Live business conference earlier this month.

Cynthia Fisher, the wife of Boston Beer founder and chairman Jim Koch for more than three decades, will one day inherit his controlling interest in the company, Koch told the Wall Street Journal.

Boston Beer Company will increase investment across its entire portfolio in 2025, the company shared with its distributor partners in nearly 30 in-person meetings held across the country over the last two months. The investment will be made in both traditional and digital media, in addition to “new dynamic partnerships.”

Boston Beer Company’s Q3 financials were described by one analyst, Bernstein’s Nadine Sarwat, as “a messy set of results.” The company’s portfolio – including Samuel Adams, Dogfish Head, Truly Hard Seltzer, Angry Orchard, Sun Cruiser and Hard MTN Dew – reported a -1.9% year-over-year (YoY) decline in shipments (sales to wholesalers) and -3% decline in depletions (sales to retailers) in the quarter.

Boston Beer Company eked out a year-over-year (YoY) increase in revenue in Q3, despite another quarter of contracting shipments and depletions, and several impairment charges for its craft brands.