Brewbound Session - Winter - November 29th 2012 - San Diego, CA

Oct. 26, 2012 at 7:17 PM

http://www.brewbound.com/conference

Combining the best in business information and networking, the Brewbound Craft Beer Session offers an unmatched strategic learning opportunity for craft brewers. Focused on the business side of craft brewing, the event will take place at the Paradise Point Resort and Spa in San Diego, Calif. on Thursday, November 29.

With an emphasis on the business of beer, it provides an excellent opportunity to learn marketing, investment, and distribution strategies, as well as hear case studies of successful brands in a highly collaborative atmosphere.

Confirmed speakers include:

Kim Jordan, co-founder and CEO, New Belgium Brewing
Dale Katechis, founder, Oskar Blues Brewing Company
Tony Magee, founder, Lagunitas Brewing Company
Townsend Ziebold, managing partner, First Beverage Group

During the event, brewers and beer industry experts will discuss how brewers can harness the avalanche of consumer, distributor and retailer interest in the craft beer category to improve their access to growth capital and deepen their sales base. Panelists and presenters will help brewers weigh the impact of portfolio choices, branding elements like design and packaging decisions on brand-building and shelf appeal, as well as long-term distribution strategies. Marketing, merchandising, and the overall state of the craft market are looked at as opportunities for brewers to improve revenue and profitability, and to build the capital structure that will allow them to weather any storm.

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