Brewbound Data Club: IWSR’s Brandy Rand Explains Why RTDs and Hard Seltzers are 'Unicorns'

The growth of hard seltzers and spirits-based, ready-to-drink offerings has reached “unicorn” status, Brandy Rand, chief operating officer for the Americas for market research firm IWSR, said during the latest edition of Brewbound Data Club.

Transcript

Justin [00:09] Hey everyone, welcome to Brewbound Data Club, our monthly deep dive in the numbers with number crunchers on the trends they're tracking within the beer category and beyond, exclusively available to Brewbound insiders. My name is Justin Kindle, and I am the editor of Brewbound, and I am joined by the one and only Jess Infante, who has proven that she is better at math than me.

Speaker 2 [00:35] I have proven that, and you might be the only person in the world who is worse at math than I am, so.

Justin [00:42] That is a sad statement. It's good for your self-esteem, it's a sad…

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