Brewbound Data Club: IRI’s Boris Oglesby on the Pandemic's Enduring Lifestyle Shifts

The lifestyle shifts brought on by the COVID-19 pandemic in 2020 will endure in 2021, IRI’s Boris Oglesby shared during the latest edition of Brewbound Data Club. Oglesby breaks down beer, hard seltzer and overall CPG trends in 2020 on into 2021, and touches on how vaccinated consumers and increased mobility will impact this year.

Transcript

Justin Kendall [00:06] Welcome to Brewbound Data Club, our monthly deep dive with number crunchers on the trends they're tracking within the beer category, exclusively for Brewbound subscribers. My name is Justin Kendall, and I am the editor of Brewbound, and I am joined by my co-pilot in back of the napkin math, Jess Infante. Jess, how are you doing today?

Speaker 2 [00:28] I am good today, Justin, thank you. How are you?

Justin Kendall [00:31] I'm doing well, and this data club comes with the caveat that Jess and I are horrible at math. We like to get that out at the start, and that's why we…

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