Brewbound Data Club: BeerBoard Execs Analyze On-Premise Performance with Football’s Return, Dish on Experiential Opportunities

Mark Young and Jim Randall, leaders of tech and insights firm BeerBoard, discuss the return of football’s impact on the on-premise, opportunities for craft brewers in experiential spaces and much more.

Transcript

Justin Kendall [00:06] Hey everyone. Welcome back to Data Club, our dive into the latest beer category trends with trend watchers. My name is Justin Kendall, and I am the editor of Brewbound, and I am joined by someone who also not great at math, but is a trend watcher, Jess Infante. How are you doing, Jess?

Speaker 2 [00:25] I am great, Justin. How are you?

Justin Kendall [00:27] I'm doing all right. Uh, you and I did our, our best to help bring back the on-premise when we were in Denver for CBC. I think you did a little more than I did.

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