Brewbound - Craft Brewers Conference 2013 - Interview with Crown Beverage Packaging

Apr. 22, 2013 at 8:38 PM

The latest innovation in can packaging might pair best with a nude beach.

It's been dubbed the topless beer can, and it was unveiled by Crown Beverage Packaging at last month's Craft Brewers Conference (CBC) in Washington D.C. While Brewbound.com certainly isn't suggesting that any bearded brewers drop their board shorts for one of these new beer cans, the new technology does highlight some of the interesting ideas craft brewers are exploring to help their brands stand out in a crowded category.

The official trademarked name for the technology is 360 End, a removable can lid originally developed by Crown Holdings in 2010 for the FIFA World Cup. Brian Thiel, a regional sales manager for the company said one major benefit of the package is a reduction of waste at large events.

Full article available here: http://www.brewbound.com/news/video-crown-beverage-packaging-launches-topless-beer-can

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