Territory Sales & Field Marketing Lead – New Jersey

Dad Grass makes low-dose cannabis products that taste great, feel good, and offer a light lift for modern times. We’re building a national beverage brand at the front edge of the fastest-growing adult beverage category ever. And we're partnering with top-tier distributors, retailers, and local talent to make it a success.

Now, we’re looking for a sharp, self-sufficient operator to launch and lead our boots-on-the-ground efforts in New Jersey.

You’ll be the face of Dad Grass in your territory—opening doors, running tastings, supporting distributor reps, and making sure we’re not just in stores, but moving off shelves. This is a ground-floor opportunity to build something real with a brand that’s already generating national momentum.

You’ll work closely with our founding team, who remain hands-on with strategy and distributor relationships. Your role is to bring those plans to life in the field—with excellence, hustle, and creativity.

It’s a one-person show to start, but a high-impact one. You’ll play a key role in turning Dad Grass into a household name across the state. There’s a clear path to leadership as we grow.

This is a sales-first role: You’ll be responsible for driving sell-in, managing key accounts, and helping us win new opportunities on the shelf, one great account at a time. That said, field marketing will be a big part of the job—so you’ll need to be just as comfortable pouring samples and telling the brand story as you are presenting to buyers. Your mission: turn curious consumers into lifelong fans.

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What You’ll Do

Distributor Support: Act as the day-to-day contact for our top-tier beer distributor teams—supporting sales reps, staying on top of execution, and helping unlock store-level wins.

Sell-In & Retail Development: Open new accounts across off-prem and on-prem. You’ll be pitching the brand, landing placements, and making sure we show up right, and selling through.

Tastings & Demos: Run in-store tastings and samplings that introduce new customers to the brand. You’ll bring energy, product knowledge, and a personal touch to every event.

Field Marketing: Execute promotional events, local partnerships, and seasonal pushes that keep Dad Grass front-of-mind, and front-of-fridge.

Education: Train store staff and distributor reps on our products, positioning, and how to win with Dad Grass. The more they know, the better we grow.

Market Feedback: Share what you’re seeing in the field—competitive insights, buyer reactions, consumer feedback—so we can refine and improve as we scale.

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Who You Are

2–6 years of experience in beverage alcohol—sales rep, brand ambassador, or field marketing background preferred

Strong in either sales or marketing, with the ability to level up the other side with support

A self-starter with great time management and follow-through

A people person who knows how to make a buyer meeting feel like a win-win

Hands-on and action-oriented—not afraid to carry cases, haul coolers, or pour samples

Motivated by growth and excited to build something from the ground up

Based in New Jersey with regular travel across your territory

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Compensation & Perks

Competitive base salary

Mileage reimbursement & phone stipend

Healthcare

Flexible PTO

Clear path to leadership and team-building as we scale the region

Who Are We?

We’re Dad Grass. We’re an independent, founder-led company based in Los Angeles. We started making low-dose cannabis joints in 2020 and now we're building a top national low-dose beverage company. You should be able to get a sense of our vibe from our website and Instagram.

Behind the scenes, we’re a small team of well-intentioned, obsessive, and creative people trying to build a brand and business we can all be proud of. We’re not afraid to think big or dive into the details. We tell meaningful stories. We obsess over the little things. And we work really hard, but we smile while doing it. As we always say—if you’re not having fun building a weed brand, you’re probably doing it wrong.

We’re committed to building a diverse, inclusive, and supportive team. We encourage applicants from all backgrounds to apply—even if you’re not sure you check every single box. We care more about the intangibles: curiosity, drive, empathy, hustle, and the ability to grow alongside us.

If this sounds like your kind of gig, let’s talk.