On-Premise Sales Representative - East Bay

Job Title: On-Premise Sales Representative – East Bay

Reports to: National Sales Director

*Location Ideally Based In CA East Bay

Position Purpose:

Increase the availability, visibility, velocity, and volume of 21st Amendment beers via making sales calls on On-Premise retail accounts, educating distributor sales teams and consumers.

Responsibilities and Essential Functions:

Account Management

• Territory Planning and Management: Develops, with the Area Sales Manager or National Sales Director, a territory management structure that ensures that markets, On-Premise accounts, distributors and consumers are touched with the appropriate frequency. Market times always includes a prepared visit plan that uses anecdotal, VIP, or syndicated data, visits to a defined list of planned accounts, time spent with distributor reps in work-with settings, and consumer interactions (events, tastings, etc). The On-Premise Sales Representative is always 100% prepared to sell at all times with samples and support materials. Specific activities include:
• New Business: Sells in new distribution to all targeted on-premise accounts.
• Velocity: Sells in volume-enhancing signage and programs to accounts and merchandises products where legal.
• Education: Educates distributors, retailers, and consumers in the territory on all general brewery and brand knowledge via distributor sales meeting presentations, work-withs, retail staff educations, consumer tastings and events.
• Quality: Physically inspects all products in all settings for freshness and ensures all brewery collateral in the market match brewery Style Guide standards.
• Communication: Writes brief market visit recap emails to Area Sales Manager and distributors weekly that list achievements and needed follow-up help.
• Relationships: Develops and maintains strong relationships with distributor and retail people.
• Knowledge: Knows brewery products in detail, has Cicerone Level 1 Certification and TIPS training within three months of hire date, and has a good understanding of local alcoholic beverage laws and industry dynamics.
• Market Ethics: Acts professionally at all times, is responsible with alcohol, and avoids unsavory sales tactics.
• Special Projects: Periodically executes specific strategic programs as needed and requested by the National Sales Director to include surveys (pricing, distribution, execution, quality), crew drives, and more.

Core Deliverables

• 90% of time (4.5 out of every 5 days each week) should be spent with accounts, distributors, or consumers.
• 10% of time (0.5 out of every 5 days each week) should be spent in planning, preparation and communication in support of work in the market
• Review VIP data weekly to identify sales opportunities.
• Be ready with selling tools in car and sales bag at all times.
• Achieve consistently satisfactory progress against quarterly Go-to-Market objectives.
• Document all sales calls in iDIG Karma
• Execute 4+ distributor work withs per month. Work with days should be followed by a professional follow up email.
• Deliver sales recaps to distributors and direct managers weekly via email.
• Deliver expense reports on time, follow expense guidelines, and stay under budgeted expense spending.

Requirements

Position Requirements

• Extensive knowledge of all product lines and the beverage industry in the assigned territory, specifically local microbreweries and competing distributors.
• Proficient verbal, written, and group communication skills.
• Good decision making and problem-solving skills.
• Cicerone Level 1 certification (within 3 months of hire date)

Accountability

• Weekly In-Person or Phone meetings with Area Sales Manager to monitor results, assist with planning and target accounts lists.
• Implement Quality Control programs and Style Guides.
• Special event planning and execution at targeted accounts.

21st Amendment Employee Compensation

• Competitive Salary and Bonus Package
• Vacation, Sick and Holiday Pay
• Benefits: Medical, Dental, Vision, Basic Life ADD, Voluntary Life ADD, LTD
• EAP (Employee Assistance Program)
• 401K Program 
•  Job Growth and Training
• And of Course….A Monthly Beer Allowance and other perks!

21st Amendment Brewery provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, 21st Amendment Brewery complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.