Head of Sales

The Head of Sales will own and execute the national sales strategy for Drekker. This role is perfect for a highly driven, strategic thinker who can lead a team, build deep relationships across the industry, and scale an ambitious craft brewery with a bold voice and a national vision. This is a senior leadership role with high visibility, cross-functional collaboration, and significant influence on the future direction of the business. 

Schedule: This is a full time position that requires flexibility and travel. Travel regularly to work with distributors, attend events, support your team, and keep a pulse on each market. 

Drekker’s Core Purpose: Create Experiences and Destroy Expectations 

Drekker’s Core Values: 

• Bring on the Weird 
• Piss Excellence 
• Get Shit Done 
• Play Well With Others 
• Have Fucking Fun 

Core Responsibilities: 

National Sales Strategy & Execution 

• Lead the development and execution of Drekker’s national sales strategy across all channels and markets, with a focus on scaling the company and expanding market presence 
• Set clear goals, priorities, and performance metrics for the sales team 
• Align sales efforts with broader business goals, brand identity, and production capacity 
• Monitor and adapt to market trends, consumer behavior, and competitive activity 

Distributor Relationship Management

• Manage a national network of distributor partners — from selection and onboarding to performance management and accountability 
• Build and lead incentive programs, execution standards, and joint business plans 
• Facilitate distributor meetings, planning sessions, and regular market visits 

Key Account Development

• Grow Drekker’s presence in chain retail, on-premise, and independent accounts nationwide 
• Personally manage strategic national and regional buyers while coaching team members to do the same 
• Partner with marketing to align brand messaging and POS execution at retail 

Sales Operations & Systems

• Lead the implementation and daily management of sales systems: CRM, forecasting, pricing architecture, reporting, and budget planning 
• Ensure the team is using tools effectively and insights are turned into action 
• Build and refine scalable systems as the company and team grow 

Market Expansion & Growth Planning

• Identify whitespace and high-potential markets for growth — both domestic and (if applicable) international 
• Develop go-to-market strategies in new regions and ensure successful launches 
• Work cross-functionally with production, marketing, and leadership to align expansion with supply, brand, and operational readiness 
• Travel regularly to work with team members in the field, meet with key accounts, visit distributors, and attend events 
• Build a high-performing, passionate sales team — hiring, coaching, motivating, and retaining top talent 
• Serve as a cultural leader and brand steward in the trade 

Qualifications:

Education & Experience

• Bachelor’s degree in Business, Marketing, Sales, or a related field (or equivalent experience) 
• 5–8+ years of sales experience, preferably in craft beer, beverage, or CPG (Consumer Packaged Goods) 
• 3+ years in sales leadership roles, with demonstrated ability to lead and grow a sales team 
• Experience with distributor networks and three-tier systems 
• Proven success in scaling wholesale and direct-to-consumer sales strategies to support company growth and market expansion 

Industry Knowledge

• Deep understanding of the craft beer industry, trends, competitive landscape, and customer profiles 
• Knowledge of state and federal alcohol regulations affecting sales and distribution 
• Strong relationships with regional/national distributors, retailers, and key accounts is a major plus 

Leadership & Strategic Skills

• Track record of developing strategic sales plans and achieving growth targets 
• Ability to lead, inspire, and manage a team of sales reps and account managers 
• Skilled in data analysis and using metrics to drive decisions 
• Comfortable working collaboratively with marketing, operations, and production teams 
• Experience launching and scaling new products/brands to market 

Sales & Communication Skills

• Excellent negotiation, communication, and presentation skills 
• Confidence in pitching to large retailers, chains, and key accounts 
• Ability to build long-term customer relationships and partnerships 
• Strong financial acumen—understanding margins, pricing strategies, and budgeting 

Work Ethic & Culture Fit

• Passion for craft beer and alignment with the brewery’s brand values and culture 
• Willingness to travel as required (regionally or nationally depending on goals) 
• Entrepreneurial spirit and problem-solving mindset