VP of Sales

About Us

Wild State Cider is Minnesota’s largest cidery — and we didn’t get here by following the rules. We don’t come from the traditional beverage or alcohol world, and honestly, we think that’s a good thing. It means we’re not afraid to try new things, question outdated norms, and build something better. We make clean, fruit-forward cider with no added sugar, concentrates, or artificial shortcuts.

Our sister brand, Birdie, is a sparkling THC-infused beverage for people who want to relax without alcohol. It’s non-alc, balanced, and catching on fast in a booming category.

Together, we’re growing two distinct beverage brands with national potential. We’re looking for someone to lead our sales efforts — someone who knows how to scale a brand, isn’t stuck in old-school playbooks, and can bring fresh thinking to a fast-moving team.

What You’ll Do

·      Own the national sales strategy for both Wild State and Birdie — including planning, execution, and prioritization across channels and markets.

·      Hire, lead, and mentor a high-performing sales team — you’ll set expectations, drive accountability, and build a team culture that wins without ego.

·      Grow and manage distributor relationships — including selection, performance management, incentives, and execution.

·      Develop and expand key account relationships in retail, chain, and on-premise channels — both directly and by supporting your team.

·      Collaborate across departments — especially with marketing and leadership — to align brand messaging, promotions, and product launches with sales goals.

·      Implement and maintain sales systems — forecasting, CRM, reporting, pricing models, and the other tools that keep a team sharp.

·      Drive market expansion — identify growth opportunities, develop regional plans, and ensure both brands are positioned to scale.

·      Represent the sales perspective at the leadership level, helping shape company strategy, innovation, and direction.

·      Stay engaged in the field — travel regularly to work with distributors, attend events, support your team, and keep a pulse on what’s working.

·      Take initiative, solve problems, and deliver results — we’re moving fast, and we need someone who leads from the front.

What We’re Looking For

·      You’ve scaled a beverage brand beyond 20,000 BBLs — not just contributed, but led.

·      7+ years in beverage sales — alcohol, THC, non-alc — we’re open, as long as you've delivered.

·      Strong relationships with distributors and key accounts, and you know how to leverage them.

·      Proven experience hiring, developing, and leading a sales team.

·      Strong command of pricing strategy, margin management, and how to work the three-tier system.

·      Excellent communicator and collaborator — with internal teams, customers, and distributors alike.

·      You’re organized, self-driven, and thrive in a fast-paced, growing company.

·      You take ownership and get results — without drama.

·      And seriously — no jerks. We like working with good people. If your idea of leadership is steamrolling others or blaming the team, please keep scrolling.

What You’ll Get

·      $120,000 base salary + performance-based bonus

·      Health benefits, PTO, and product perks

·      Leadership role with two fast-growing, independent brands

·      Real influence on company strategy and direction

·      A smart, capable, low-ego team that likes working together

How to Apply

Send your resume and a cover letter to us Yes, we read them at night by the fire side and want to be dazzled. Use it to tell us who you are, what you’ve done, and why this role makes sense. We’re looking for clarity, experience, and a bit of personality. No need for buzzwords — just be real.