Florda Sales Manager - Beer & THC

We’re seeking a driven, dynamic Florida Sales Manager to grow and manage sales of both craft beer and THC-infused seltzers across the state. This role will lead distributor relationships, drive retail execution, and expand market share, all while championing the values and vision of Perfect Plain Brewing Company, Urban South Brewery, and Urban South Delta-9 Beverages. You’ll manage all aspects of statewide distribution, from account development to team leadership.

CANDIDATE CHARACTERISTICS:

• Distribution expert – You know the three-tier system like the back of your hand and speak the 
• language of wholesalers and chain buyers.
• Highly organized – You thrive in spreadsheets, CRMs, and color-coded calendars.
• Multitasker with hustle – From selling into top bars to pitching festivals to building chain decks, you're ready to own it all.
• Data-savvy – You know how to analyze numbers to identify trends and build a sales strategy that performs.
• Leader by nature – You inspire teams, solve problems fast, and lead by example.
• Excited by change – Our industry moves fast. You’re adaptable, entrepreneurial, and ready to build something big.

CORE RESPONSIBILITIES:  

• Own and execute sales strategy across Florida for both beer and THC seltzers.
• Meet and exceed volume, revenue, and placement goals.
• Manage distributor relationships with excellence, including pricing, programming, incentives, and education.
• Regularly meet with key on- and off-premise accounts, securing new placements and growing existing business.
• Lead and mentor a small field team, including hiring and managing a Sales Ambassador in Pensacola.
• Coordinate monthly distributor orders with our packaging operations team.
• Proactively identify and pursue community partnerships, sponsorships, and sampling opportunities.
• Use CRM and reporting tools to track KPIs, manage budgets, and forecast sales.

LEADERSHIP RESPONSIBILITIES:  

• Participate in senior leadership meetings and strategy sessions.
• Host regular sales team meetings to drive alignment and accountability.
• Set and track goals for individual team members and the broader market.

REQUIREMENTS: 

• Valid driver’s license and ability to travel frequently by car and occasionally by plane.
• Able to lift 25–55 lbs as needed (samples, event setup, etc.).
• Must be legally authorized to sell both alcoholic and cannabis beverages in Florida.
• Able to assess beer and THC beverage quality (sensory and technical understanding).
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

SKILLS & QUALIFICATIONS:

• Deep understanding of the alcohol and cannabis beverage landscape, especially the three-tier system.
• Demonstrated success managing distributor and retail relationships.
• Proficiency in Microsoft Office, CRM systems, and sales data tools.
• Exceptional presentation, written, and verbal communication skills.
• Strong planning and organization, with a proactive and self-motivated approach.
• Knowledge of Florida’s alcohol and cannabis regulatory environment.

WORK ENVIRONMENT: 

• Mix of in-field sales, distributor meetings, and office work.
• Frequent visits to bars, restaurants, retail stores, and events.
• Travel throughout Florida is required, with occasional overnight trips - residing in Florida is a requirement.