Director of Sales and Marketing

Director of Sales & Marketing

Hiring Date: Spring 2025

Are you passionate about craft beer? Does strategic sales growth sound like your cup of tea? At Meanwhile Brewing Company, we believe in fostering strong relationships, building community, and sharing exceptional beer experiences. We are looking for a dynamic and results-driven leader to join our team as the Director of Sales and Marketing. In this role, you will be responsible for leading our sales team, executing our sales strategy, expanding our market presence, and driving revenue growth. The ideal candidate is a highly motivated and relationship-focused professional who understands the craft beer industry and can successfully position our brand in a competitive market. If you thrive in a collaborative and entrepreneurial environment, have a passion for craft beer, and excel at building meaningful partnerships, we’d love to hear from you.

Responsibilities

Oversees Sales Strategy & Execution

• Alongside the CEO, develop and execute a comprehensive sales strategy to grow our distribution footprint and to drive revenue growth, including both on-premise and off-premise channels.
• Establish sales goals, track performance metrics, and adjust strategies to achieve targets for specific markets and individual sales reps.
• Collaborate with the CEO, Marketing Manager, Director of Brewing Operations, and Taproom General Manager teams to align sales efforts with production capabilities and brand messaging.

Account Management & Relationship Building

• Cultivate and maintain strong relationships with key accounts, including bars, restaurants, grocery stores, and C-stores.
• Conduct regular visits to accounts, providing education on our products and ensuring brand visibility.
• Represent Meanwhile Brewing at industry events, festivals, and trade shows to enhance brand recognition and develop new business partnerships.

Team Leadership & Development

• Lead and mentor the sales team, providing training, guidance, and support to drive performance.
• Foster a culture of collaboration, accountability, and continuous improvement within the sales department.
• Work closely with the leadership team to align sales goals with broader company objectives.
• Lead recruitment efforts to hire value-aligned individuals and ensure a seamless onboarding process. 
• Foster a positive work environment that drives employee engagement and retention.

Self-Distribution & Fleet Management

• Oversee the delivery and draft technician team, ensuring efficient delivery operations and customer satisfaction.
• Oversee draft technician team and work alongside 3rd party vendors to ensure proper maintenance of retail account draft lines
• Manage our fleet of vehicles, ensuring maintenance and operational efficiency.
• Develop and implement logistics strategies to optimize delivery routes and reduce costs.
• Ensure adherence to state and federal regulations for self-distribution and fleet operations.

Marketing Strategy & Execution

• Develop and implement a comprehensive marketing strategy to enhance brand visibility and engagement.
• Oversee digital marketing efforts, including social media, email campaigns, and website content.
• Collaborate with the brewery leadership, Marketing Manager, and 3rd party consultants to produce compelling promotional materials and campaigns.
• Manage relationships with Public Relations team, media outlets, influencers, and industry partners to expand brand reach.

Market Analysis & Reporting

• Track and analyze marketing performance metrics to optimize campaign effectiveness.
• Analyze sales data, market trends, and competitor activity to identify opportunities for growth and differentiation.
• Provide regular reports and insights to leadership on sales performance, customer feedback, and market dynamics.
• Develop and manage the sales and marketing budget, ensuring effective resource allocation and return on investment.

Requirements to Apply

Professional Experience:

• At least 5 years of senior sales experience, ideally in the craft beer/alcohol or other relevant industry, with a proven track record of driving revenue growth.
• Strong knowledge of the Texas craft beer market, including distribution networks and key industry players, is preferred.
• Experience managing wholesale and distributor relationships is preferred.
• Prior experience leading and developing a sales team is strongly preferred.

Skills & Knowledge:

• Passion: Passion for craft beer and hospitality is a must. The more you know about beer and the brewing process, the better – Cicerone Beer Server or similar certification is strongly preferred.
• Sales Acumen: Deep understanding of sales strategies, pricing structures, and market trends in the craft beer industry.
• Communication & Leadership: Strong interpersonal skills with the ability to inspire and lead a large, diverse team, while maintaining a positive and professional work environment.
• Technology Proficiency: Ability to analyze data, develop forecasts, and execute sales plans based on insights. Proficiency in CRM software, Google Workspace, and sales reporting tools.
• Certifications: A valid Texas TABC Certification is required. Food Handler Certification is preferred. Certified Cicerone or similar beer industry accreditation is a plus.

Physical Requirements:

• At times, the job can be physical. Must have the ability to: lift/roll 55–165 pound kegs as needed. Capable of twisting/turning, reaching over your shoulders, climbing stairs, working in hot/cold/wet conditions, bending/stooping, and standing/walking.
• Willingness to travel frequently within the region and occasionally out of state.
• Must have a valid driver’s license and reliable transportation.

Perks: Meanwhile Brewing Company offers competitive compensation, 401(k) company match, health care package to include health/vision/dental, a positive and exciting work environment, & FREE beer!

How to Apply: We are most decidedly an equal-opportunity employer. We warmly accept applicants of diverse backgrounds and hire without regard to race, color, gender identity, religion, national origin, ancestry, sexual orientation, or veteran status. To apply, please submit a cover letter & resume on our website at https://www.meanwhilebeer.com/careers.