Marketing Manager

Position: Marketing Manager       FLSA Status: Exempt 

Location: Position is based in Portland, OR        Reports to: Director of Sales and Marketing 

What’s Your Brand? 

You’re a marketing leader with a great balance between creative work and effective execution – a truly whole-brained professional. Consumer trends get you excited, and you have a knack for distilling them down into shareable tools. You can comfortably interface with multiple departments to understand and organize those needs to effective marketing tools. After running campaigns and programs, you can comfortably review what worked and did not work to adapt and grow. 

You love craft beer and genuinely want to help the business succeed.  

What’s Our Brand? 

Since 2009, we’ve been crafting merch that helps breweries thrive. We’re born and raised in Portland, Oregon, giving us front row seats to the craft beer revolution and inspiring us to serve as your industry ally for everything branded: apparel, headwear, drinkware, and all the “wouldn’t it be cool if…” ideas you can dream up. We’ve been there, done that, and made the t-shirts to prove it. 

We didn’t rise to the top by being just another supplier; we’re the merch mercenaries ready to get in the trenches. Our expert design team, online stores, warehousing, and fulfillment services are here to make life easier—and custom goods more profitable than painful. 

From refreshing retail space, gearing up for festivals, or launching a new product in retail, we deliver custom goods that are on-trend, on-brand, and ready to succeed. From the smallest batch to the biggest order, nothing gets us more excited than raising a glass to our customers’ success. 

Job Description and Duties 

• This role breaks up between two key priorities: 
• Leading all marketing initiatives to establish Brewery Branding the GO-TO brewery supplier for custom goods. 
• Leading the internal team to drive product and design trends keeping Brewery Branding at the leading edge of the custom good category 

Marketing Initiatives  

• Create, execute, and evaluate regular programs to empower the sales team in the field 
• Manage Craft Brewers Conference Trade Show 
• Create support materials for smaller trade shows throughout the year 
• Design contests, and methods for customer acquisition  
• Manage advertising and sponsorship 
• Establish category authority with podcast appearances, press, and content marketing 
• Create annual Merch Report  
• Lead social media marketing 

Internal Trend Leading 

• Establish a cadence of innovation for trendy new items for custom merch 
• Inspire custom design process to deliver the most on trend design work 
• Identify new items, materials, and categories that add incremental opportunities to the business 
• Report trends internally on a regular cadence to leadership and peers 
• Identify creative ways for the Brewery Branding brand to show up 
• Be a strong advocate for the brand and the final check on branded work to ensure that it lives up to our mission and values 
• Connect great work happening across the network of customers to create new opportunities 

Basics 

• Weekends and evening functions from time to time – You will need to be available to work and attend industry events multiple times a year 
• Ability to travel up to 20% of the time. We will need you to see our world so you can find creative ways to impact 
• The Marketing Manager reports to the Portland office Monday - Friday 

OUR MISSION AND VALUES  

We strive to help our brewery and beverage friends thrive by crafting remarkable custom goods that are profitable instead of painful.  

GIVE A DAMN  

We give a damn about the success of our co-workers and our customers. This is not just another job. We hustle harder and out-care our competition. Every client should feel like a large client.  

EARN TRUST  

Trust is not given, it is earned. This starts with the quality of our interactions and extends to our accountability. It’s true internally with our teams and externally with our customers.  

DO IT BETTER  

We believe there is a Right Way to do things and with our first two values as our compass we seek to Do Better. This is a process of constant improvement in everything from workplace culture to goods and services, to the impact on the communities we serve.  

TAKE PRIDE OF OWNERSHIP  

We hire smart people and empower them to make decisions and act with our values in mind. Every voice can impact the success of this business and we’re stronger, faster, and more creative as a team. 

QUALIFICATIONS 

• 8+ Years Experience  
• Bachelor's degree from four-year College or University 
• Proficient with Adobe Suite and Microsoft Office 
• Ability to thrive in a complex, fast-paced environment and adaptable to change. 
• Demonstrated creative thinking that explores the previously unexplored and then brings those ideas into executable frameworks  
• Strong analytical, critical thinking, and strategic skills. Must be able to extract insights from quantitative/qualitative data and research. Make complex ideas simple. 
• Effective leadership, interpersonal and communication skills 
• Exposure and understanding of key social media platforms 
• Approachable personality with a strong customer focus 
• Competence as a creative writer with an eye for great emails and company voice 
• Strong project management skills 
• Strong problem-solving ability, including metrics-driven thinking 
• Ability to travel as necessary 

Supervisory Responsibility 

The Marketing Manager will have direct reports 

Work Environment 

Due to the nature of the work and the need to interact with others, this position will report to the Portland office Monday -Friday. Travel may be required up to 20% of the time.  

Education  

Preferred bachelor's degree from a four-year college or university 

Physical Demands 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. 

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to work at a computer workstation for extended periods of time. The ability to travel is high with extended periods of driving and frequent flights to market.? 

Compensation 

Brewery Branding offers a competitive compensation and benefits package, rewarding work environment and growth for committed professionals. Salary range for this position is $85k - $110k per year and heavily depends on experience. 

We also offer the following benefits: 

• Health care package for employee, dependents at employee cost  
• Paid vacation time 
• Holiday and sick pay 
• Paid maternity/paternity benefits 
• 401K plan 

Brewery Branding is an equal opportunity employer and will not discriminate against any applicant because of race, color, religion, sex, national origin, or disability. 

To apply, submit your resume and cover letter to jobs@brewerybranding.com telling us a bit about yourself and why you think you would be a good fit for this job. 

** Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.