Director of Marketing

About Snake River Brewing

Founded in 1994, Snake River Brewing is Wyoming’s oldest craft brewery, known for its award- winning beers and deep roots in the Jackson Hole community. As a fiercely independent brewery, we take pride in our adventurous spirit, sustainability efforts, and passion for great beer. We’re looking for a Marketing Director with strong graphic design expertise to take our brand’s visual identity and marketing efforts to the next level.

About the Role

The Marketing Director will be responsible for leading all graphic design, branding, and marketing efforts (70%), while also playing a role in local sales and account relationships (30%). This role requires advanced graphic design skills, creativity, and a strong understanding of visual storytelling to craft compelling marketing materials, packaging, social media content, and point-of-sale assets.

Additionally, this position involves direct engagement with local retailers, bars, and restaurants to ensure Snake River Brewing maintains strong visibility and sales in the Jackson Hole area.

Key Responsibilities

Graphic Design & Branding (70%)

• Own and evolve Snake River Brewing’s visual identity, ensuring consistency across all branding and marketing materials.
• Design and produce high-quality creative assets, including: Packaging design for cans, labels, and merchandise. Social media graphics and digital content (static and motion graphics). Promotional materials for events, taproom specials, and new beer releases. Print materials, including posters, menus, POS displays, and advertisements.
• Lead the creative direction for all marketing campaigns, utilizing engaging design elements.
• Collaborate with outside printers, photographers/videographers to ensure brand consistency.
• Maintain a strong visual presence for taproom experiences, ensuring a cohesive and inviting brand aesthetic.
• Manage website design updates and ensure alignment with brand identity.
• Develop compelling email marketing campaigns with engaging visuals and effective messaging.

Local Sales & Community Engagement (30%)

• Build and maintain strong relationships with local retailers, bars, and restaurants to drive sales.
• Regularly visit local accounts to ensure proper product placement, branding, and promotions.
• Design and provide point-of-sale displays, signage, and promotional materials to support sales.
• Represent Snake River Brewing at community events, beer tastings, and promotional activations.
• Work closely with the sales team to ensure brand visibility in both on-premise and off- premise locations.

Marketing Strategy & Data-Driven Decision Making

• Develop and execute creative marketing campaigns that drive brand awareness and sales growth.
• Analyze social media, website traffic, and sales performance to refine marketing strategies.
• Work within and manage the marketing budget, ensuring cost-effective design and promotional efforts.

Qualifications

• 3+ years of experience in marketing with a strong emphasis on graphic design and branding.
• Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and other design tools (Canva, etc.).
• A strong portfolio showcasing branding, packaging, digital marketing assets, and print design.
• Passion for craft beer and brand storytelling.
• Experience in social media content creation and management, with an eye for visually compelling posts.
• Comfort with local sales outreach, including relationship-building with bars, restaurants, and retailers.
• Strong communication skills and the ability to balance creative design work with strategic marketing goals.
• Ability to manage multiple design projects in a fast-paced, deadline-driven environment.
• Experience with website management (Popmenu) and email marketing platforms is a plus.
• Knowledge of motion graphics, video editing, and animation is a bonus but not required.

Why Join Us?

• Be a key creative force behind one of the nation’s most iconic craft breweries.
• Work in Jackson Hole, a world-class outdoor destination with an amazing beer culture.
• Competitive salary (OTE $60k-80k DOE), health benefits, and perks like beer discounts, daily shift meal, potential for sponsored housing, tickets to local events, discounted access to local resorts and more.
• A fun, collaborative, and passionate team dedicated to making great beer and great experiences.

How to Apply

• If you’re excited about graphic design, branding, and craft beer, we want to hear from you! Send your resume and cover letter to brewpub@snakeriverbrewing.com with the subject line "Marketing Director Application – [Your Name]”.

Location: Jackson, WY

Company: Snake River Brewing Job

Type: Full-time

This is a streamlined interview process. We believe in transparency and value your time! The entire interview process occurs within 7 days.

• Phase 1: 15-minute phone screen.
• Phase 2: 30-minute zoom/in-person interview with the Sales Director.
• Phase 3: 30-minute zoom/in-person interview with the VP of Operations and Ownership.
• Phase 4: We’ll inform you of our decision within 3 days.

Best of luck! We can’t wait to hear from you!