Director of Sales

We are New Mexico’s oldest and largest brewery and have been growing at a category-beating rate since 2016, producing 43,000 bbls in 2024. We have cultivated an environment that prioritizes personal freedom, responsibility, and accountability, and as such, we run lean and have a small team of highly skilled players. We truly focus on working smarter and enjoy challenging ourselves to meet new demands with novel products and solutions.

We are located in beautiful Santa Fe, NM at the base of the Sangre de Cristo mountain range. Santa Fe is a world-renowned hub for artists, foodies, environmental revolutionaries, and outdoor enthusiasts alike. We have breathtaking views, virtually no traffic, four distinct seasons, over 280 days of sunshine per year, and easy access to awesome skiing, and hiking/biking trails in every direction. 

Director of Sales

This position plays a key role in developing and executing the strategic sales plan for the company and will be responsible for helping create and deliver against the annual sales plan. This position will report directly to the Vice President and CEO.

Key Role Responsibilities

-         Manage the ABQ and SF based Field Sales Managers and Off-Premise Chain Manager’s goal setting and execution and ensure retail execution and performance across the state aligns with the annual business plan goals and priorities

-         Manage all distributor relationships and ensure monthly ordering aligns with our annual and monthly forecasts

-         Work closely with Operations Manager to plan new releases and to fulfill distributor orders

-         Coordinating and managing the on-boarding and scheduling of sampling brew crew contractors

-         Lead key national chain account management with Chain Sales Manager

-         Create the annual sales strategy and complete all wholesale and chain retailer annual business planning in alignment with the strategy

-         Work with VP to create new positions in the department as needed

Requirements

·        Management experience with another brewery or wholesaler in a similar or applicable role

·        Proficiency with Excel, VIP and Nielsen data analysis

·        Excellent written and verbal communication skills.

Reports To: VP & CEO

Compensation

DOE

Other benefits

-         Company Sponsored Healthcare w/ 60% Company Subsidy for Employee

-         401K retirement plan w/ 3% Company Contribution Annually

-         100% Company Funded Life Insurance Plan

-         Company cell phone or allowance

-         Flexible work and vacation schedule based on performance

-         Branded company vehicle + gas for business usage

-         Cell Phone or Allowance

To apply, please submit resume and cover letter to alana@santafebrewing.com and brian@santafebrewing.com